Website Development > Site Evaluation and Reporting

Site Evaluation and Reporting

Clients are beginning to demand website evaluations from their marketing professionals, agencies and practices. This is due to the growing realisation that businesses are not getting the most from their online brochure, shop or website.

Reasons Why You Might Want A Site Evaluation

Your company website is not giving you a healthy return on investment (ROI)
Your company website is not turning visitors into leads
Your unsure if your site is fully accessible and compliant with the Disabilities Discrimination Act 1995
Your company website does not reflect the professionalism of your company
Your company website isn't disability discrimination act (DDA) compliant
Your company website is not competitive
Your website does not follow corporate branding or marketing guidelines
Your website is out of date or inaccurate

How Would We Evaluate Your Site?

Navigation & website architecture
Does your current navigation address the needs of your site visitors? Will they be able to successfully find what they're looking for on the site?
Ease of information retrieval
When the user arrive at a page, can they speedily and efficiently locate the information they're after?
Content, marketing and brand
Is the site copy clear, concise and in lamens terms? Are the site's key products/services and USPs communicated clearly?
User restrictions
Is the site forcing visitors into doing something they don't necessarily want to do?
Are the aims of the website clear?
What are the aims of the site? Who is it for, What is it for?

Does the site achieve its aims? Does the site do what it says on the tin?
How long ago was the website produced?
Is the information up to date, latest news, prices?

The Evaluation Critique

The purpose of the critique is to highlight the problem areas of the site, drawing attention to the areas we would expect site visitors to experience problems. The more problem areas there are on the site, the less likely site visitors are to return.

The evaluation also highlights the positive usability aspects of the site.

Latest News

Jan

2009

Urban Element Expands in Difficult Economic Times

Lizzie Green helps your projects run smoothly

Dec

2008

How to use great Web Design to beat the Credit Crunch

When times are tough, you want to know that your website is working as hard as possible for your business.

Dec

2008

The Hauliers' Guide to the Web: Part 1 - Net Benefits

In October, Marketing Director Jon Ellard was interviewed by James Clark ‘Reed Business Information Limited’ for their Road Transport publication and website. Jon was asked to comment on what companies in the transport industry should look for when choosing a web design company. Part of the reason for choosing Urban Element was due to the work they are undertaking for an Oxfordshire-based haulage company ‘Oxford Carriers’.

Nov

2008

Urban Element attend 'Witney Keep Trade Local' campaign launch

The campaign is not aimed solely at retailers, but also at raising awareness among local businesses of the skills and resources available within West Oxfordshire and the importance of independant businesses to the local economy.

more news

Recent Case Studies

May

2008

Search Engine Optimisation service dramatically increases Sign Language Ltd ranking and enquiries

Sign Language is a vehicle wrapping and graphics company. Sign Language wanted to be competing with the best in the online market. The only way this would be possible is if the website was optimised for SEO and all stages were put in place to make sure it had the ability to contend with the best.

Mar

2008

Online Media Library for The Conservative European Party

With 27 Members, the Conservatives in the European Parliament form the largest British political group in Europe. The Conservatives in the European Parliament needed their own website that would not only support the Conservative Party but also increase awareness of those critical issues raised by the European Union.

Jan

2008

Furniture Recycling Project 'Collection and Delivery Web Application'

In February 2007 FRP approached Urban Element with the requirement to design and build a Collection and Delivery Web Application to manage all Customer, Sale, Collection, Van, Electronic Tracking and Administrative information as well as supply a series of exportable reports. Urban Element secured a £2000 grant for FRP to complete this work.

Dec

2007

Smiths Group Plc ‘Sheperd Web Application’

The Environment, Health & Safety team at Smiths headquarters in London have overall responsibility for all 143 Smiths sites worldwide. Urban Element were approached with a view to providing an online application for Environment, Health & Safety Data Collection and Anaysis

more case studies