Luke Micallef


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Luke Micallef

Digital Content Strategist

As our Digital Content Strategist, Luke works with UE clients to understand how the content of their site can support their businesses. Working closely with the Core Business Team, Luke develops content briefs and style guides to ensure that copy is effective and consistent. In writing engaging, persuasive and user friendly website copy, Luke helps organisations to meet their objectives by encouraging conversions.


After stints as a gravedigger and fruit picker, Luke began his career working on graduate careers publications. He soon moved across to digital content and developed an aptitude for creating web content with impact.

Luke has worked on text, audio and video content covering topics as diverse as financial regulation, poultry farming and Android development. One thing that's common to all subject areas is his desire to create content that really works for users, while meeting the needs of the organisation.


Outside of the office, Luke loves to cook -- and to eat! He is also a keen SCUBA diver and snowboarder. His two dogs take up much of his spare time and they enjoy exploring the Oxfordshire countryside together.

Let’s work together...

If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.