On-page SEO refers to any action that you take on your website to improve the chances of it ranking on search engines. Many websites neglect the quality of their on-page SEO, but it should be the first thing you consider before undertaking any off page SEO, such as link building and social media. If you’re not sure where to start, check out our 5 ways to improve your on-page SEO below.
Before creating any web content it’s crucial to outline what a user wants from it. Start by asking yourself whether your user:
Once you’ve established the intent of your user you’ll be able to craft your content to appeal to their need. This will give you lower bounce rates, higher engagement time and consequently, more conversions.
A user has landed on your site, but why should they trust you to fulfill their needs? Trust isn’t something that comes easily, it must be earned. An attractive design, testimonials and reviews can all help to instill trust but don’t overdo it, or you might end up with something like lingscars.com. Building trust is especially important in the case of e-commerce websites where consumers are putting their money, and faith, in the hands of an unknown entity in exchange for goods they may, or may not, receive.
You’ve got great content and an alluring design, but these things are meaningless if your user bounces because the page is taking too long to load. There are a number of ways you can improve your page speed including minifying coding, compressing images and leveraging browser caching. Improving your page load times doesn’t only impact your bounce rate, but is also used as a search ranking signal by Google.
Find out how Urban Element can help you with on-page SEO.
Keywords have been of importance since the inception of SEO and keyword optimisation is still considered best practice to this day. You should aim to include your target keyword in the following elements of your page:
In recent years, keyword optimisation has gone further than single words and phrases and many search engines consider user intent, synonyms and related topic targeting in their algorithms to help users find exactly what they’re looking for as quickly as possible.
Google, and other search providers, are endlessly driving to make it easier for users to interact with their search engine, but how can you take advantage of this on your website? Despite search coming such a long way since it’s humble beginnings, there are still things that even Google struggles to understand. So how does your website tell search engines what it’s about? Structured data allows you to ‘explain’ the content of your site to search engines.
Structured data, such as Schema, allows you to mark up certain elements on your site for unique display on search engines. For example, a recipe site might mark up the cooking time and images for the recipes on it allowing users to see this information within the search engines before clicking through.
If you need help with your on-page SEO then contact Urban Element, we have a wide portfolio of happy clients that have achieved tangible return on investment as a result of our on-page SEO work.
As a Digital Marketing Executive, Matt specialises in the reporting, analysis and implementation of SEO best practice on clients' websites. His role at Urban Element is to ensure websites are being indexed by search engines, ranking for target topics/keywords and are appearing on visible SERPs. Matt has experience of working with various search marketing tools, such as Moz, Screaming Frog and Google Analytics, as well as popular CMS Adobe Business Catalyst and Wordpress.