Adobe Creative Day Takeaway

Adobe Creative Day Takeaway News

Creative Days
Creative Days are events hosted by Adobe all over the world. They're all about creativity and expression, discovering what's coming next from Adobe, getting inspired alongside industry pros and creatives, connecting with others, and exchanging ideas and inspiration. As Adobe says, if you create, you don't want to miss Creative Days!

In the next few paragraphs, I'll try and summarise what happened during the course of the day  and more importantly, what we learnt about how to serve our clients better.

Keynote Presentation

Nick DanzigerPhotographer
Keynote Vine Intro Video 

Wide-eyed with excitement, the UE design team pitched up at King's Place an award-winning building at Kings Cross in the heart of London. Rufus Deuchler, Paul Trani, and Jason Levine all talked about new features coming to Adobe photo, web and video tools respectively. The most important thing to note is that the new version of Adobe Apps (from now on called Adobe CC for Creative Cloud) will be released on June 17 on a subscription-only basis! That's right subscription only! So the latest versions of Adobe tools are no longer available to buy outright; customers have to pay a monthly fee to access them. Adobe highlighted that this is now the way forward, and there's no turning back. This approach has been piloted for around a year now, and given Adobe's decision to switch entirely to this model, it seems that the pilot was a big success. So what are the benefits and downsides of Creative Cloud?

How Our Client Will Benefit

Adobe claims to have developed a whole new way of working and creating, giving designers everything we need to do our best work with no limits including: state of the art creative tools reinvented for a more connected way of working, and new generation Adobe Edge Tools for building websites and mobile apps across platforms. The latest features and updates are instantly available so designers can experiment and use the most advanced and best tools for the job. We can save, share, and collaborate on the same files across many devices with clients (features include private folders, tailored access, and managed versions, where all the activity related to the project is captured in one place). It gives designers creative freedom and everything they need to keep up, experiment, innovate and embrace whatever is next. -  Adobe Creative Cloud. Learn More 

So clients can rest assured that we are ready and raring to go on your projects with the latest technologies available.

Continue reading for a more detailed breakdown of the benefits and downsides of subscription to Adobe's Creative Cloud

Subscription Benefits

  1. With subscription, Adobe customers will always have access to the latest version of the software and frequent updates, as soon as they're available.
  2. Subscribers get unlimited access to all apps and cloud based services you can play with and try out new features without having to use previews or trial versions (this includes all touch apps for your iPad/iPhone, and free hosting for five websites with Business Catalyst).
  3. Collaboration cloud tools are available to facilitate communication and easy file-sharing within a team or between client and design team.
  4. Designers benefit from seamless workflow with synced settings (brushes, colour palettes, swatches, styles etc) across multiple installations of apps (work desktop, home laptop etc).
  5. At least 20GB (100Gb for teams) cloud storage with automatic version control (so website_visual_final2_final_4.psd).
  6. Planned, predicted and factored in monthly spending on the service as part of ongoing costs with no surprises so no more version wars.
  7. Access to the Adobe creative community an online platform to showcase and discover creative work.

Adobe Kuler iPhone App

Subscription Downsides

  1. You don't own the thing any more Adobe customers have to be subscribed to use it, or buy an older version which is already obsolete.
  2. You'll need to avoid using cloud-based fonts via Typekit and edge web fonts (at least online) as they'll disappear from all of your websites if you unsubscribe.
  3. It's pretty expensive if you just need one or two apps.
  4. The American price bias (Adobe CC is 40% more expensive if you are not in the US).

Urban Element

What do you think of Creative Cloud?

Let us know your thoughts and experiences by commenting below!

Jon Ellard
- Director

A results driven, self-motivated and resourceful director with a proven ability to develop and strengthen client relationships. With 14 years marketing experience Jon’s main focus is to ensure clients receive return on investment from their online investment. Jon has excellent people skills and possesses the valuable ability to explain technically-complex subjects and make them comprehensible.


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