Building awareness: raising funds for Lady Margaret Hall

Building awareness: raising funds for Lady Margaret Hall News

The three-story, red brick building will feature 60 student bedrooms, JCR common rooms, a lecture theatre, and reception/dining rooms. Once the Undergraduate Building is completed, LMH will become one of the few Oxford Colleges with the facilities to house all undergraduates onsite for three years.  

The visually-exciting site that has resulted from our work incorporates dramatic Flash elements which allow visitors to the website to see the project in progress, learn more about the history of the college and the purpose of the new building, and then donate money to purchase “virtual bricks”.  

The “Click for Bricks” fund-raising functions of this website have been integrated with efficient database management to provide an effective means of raising revenue from former students and other well-wishers associated with the college.  

As Dr Kary Kelly, Alumni and Development Officer at Lady Margaret Hall, commented: “We came to Urban Element with a challenging task: to help us create an innovative micro-giving website to support the College’s new building project. The Urban Element team turned our concept into reality, working creatively and tirelessly to ensure we were pleased with the design and functionality of the website, and making valuable suggestions for ways to maximize its potential. We are absolutely delighted with the site and with its success in attracting new support for our building project.”

Jon Ellard
- Director

A results driven, self-motivated and resourceful director with a proven ability to develop and strengthen client relationships. With 14 years marketing experience Jon’s main focus is to ensure clients receive return on investment from their online investment. Jon has excellent people skills and possesses the valuable ability to explain technically-complex subjects and make them comprehensible.


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