Developing Our UX Design Capabilities with Ben

Developing Our UX Design Capabilities with Ben User Experience

As a web design agency, User Experience (UX) Design is at the forefront of our minds. Ben, one of our Senior Visual Designers, has recently completed a part-time UX Design course in order to support and develop our UX capabilities.

Natasha approached Ben last year with the idea of taking part in a UX Design course; recommending the General Assembly. Having worked as a graphic designer for over 10 years, Ben has a keen interest in UX Design and was eager to develop his knowledge. Ben travelled to London twice a week to complete the 12 week course.

What is UX Design?

UX Design

Having products and services on a page is no longer enough. In order to beat the competition, you must ensure that users have an enjoyable and smooth experience on your website.

UX Design is based around understanding your target audience and how they are likely to use your website. Having a tailored approach to each individual client’s websites increases the chances of high engagement and increased conversions.

As a part of his course, Ben had to identify a problem and design an app based around the solution. As a keen gym goer, Ben thought that tracking and storing workouts on pen and paper was a bit archaic. He looked for apps that currently offered a solution and wasn’t convinced by any of them, so decided that was what he was going to base his app on.

'Since attending his UX Design course I've noticed a considerable difference in Ben and his confidence. It was great to witness the journey he went on and be part of it along each step as he presented his work to us and used us as guinea pigs! We're really passionate about developing individuals and giving them the opportunities to realise their potential. Our business's biggest asset is the team and we're already benefitting from his newly acquired skills as he makes great use of his learning and adding this to our process and refining our consultancy offering.' Natasha Ellard, Director at Urban Element.

Personas were a large part of Ben’s UX Design course – designing an app focusing specifically on a bespoke target audience is one of the most surefire ways to ensure its usefulness.UX CourseThe course helped Ben to develop his interviewing and user research skills to identify and develop personas. He is now able to use these skills during the consultancy phase of our process; ensuring that we get the best picture of our client’s target audience. We are currently trialling persona surveys on ourselves and will soon have the surveys routinely involved in our core business process.

Having learnt a great deal, Ben not only hopes to benefit Urban Element with his UX Design skills, but also hopes to progress into a UX Designer role. We were more than happy to support Ben throughout his course to enable him to develop his UX Design skills to the benefit all of our clients.

We have grown a lot in the past few months, with lots of new recruits and even an office refurb! Natasha and Jon are always thinking of new ways to grow and develop Urban Element and are keen to enhance individual team members' skillsets.

“Throughout the course Ben took on a number of new challenges with ambition and dedication. Ben told a compelling story when presenting covering all the UX skills necessary to make a great UX designer.  I look forward to seeing Ben develop these skills and attitude in the future." Chris Clarke - Senior UX Architect at The Guardian & General Assembly UX Instructor

In addition to learning some invaluable UX Design know-how, Ben also did a lot of work on his research and presentation skills. All of which are things that are easily transferable in his role here at Urban Element.To take a look at Ben's final presentation please click here.

Internal recruitment is a big consideration when we create new roles within Urban Element. We are however, always recruiting, so please contact us if you feel you can add something to the Urban Element team.


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