SMX London 2012 in a nutshell.

SMX London 2012 in a nutshell. Archive

Here are some things that might affect your business:

The latest ‘May Day’ update from Google has seen more weight placed on top-level content. This means that larger sites from super-brands such as Amazon will begin to lose out on how much preference their content receives. Smaller, more targeted, websites will see an increase in their rankings around core keywords. There has never been a better time to get your website noticed.

Now is the time to start considering your PR strategy. As you may (or may not) know, links from educational institutions are typically valued much higher than your standard link from the private sector or hobbyist website. Here are some creative ways that your business can benefit from free link power:

  • Reach out to academic bloggers. There are many educational institutes that have blogs, and authors that contribute to them.
  • Offer a student discount for your product/service. Then ask for a link from Universities to advertise this.
  • Give out positive press about the University – most will report the good news to their readers.
  • Participate in a scheme. This could include taking on graduates for work experience. You get a free employee and a link, the student gets valuable experience, and the University are proactive in placing students.
  • Sponsor student events/sports teams. This will cost you a small amount of money, but the exposure will be worth it.
  • Deliver a careers talk. Universities are always trying to be proactive in preparing their students for employment.

Is your website old or slow? Site speed has now been officially classed as a ranking factor for Google. This opens the doors for sleek, well-built pages that use clean code and have solid site architecture. If you’ve been thinking of a re-design of your dated website, there’s no bigger excuse.

Are you using your reports? As a company, we can provide you with your website’s data. But are you analysing this and taking the necessary actions to improve your business, or are you simply reading them for the sake of reading? The internet has opened up a marketing channel that is completely measurable. This has never been seen before, anywhere, ever. Make the most of your website by talking to us about search engine optimisation (SEO) and how we can help your company grow.

Did you notice all those people with iPhones, Blackberrys and now Androids? The wonders of local search are just beginning, and it’s partly down to people wanting faster information whilst on the move. Did you know that approximately 82% of Google keyword searches use a geo-modifier such as Hotels in London or Hairdresser Oxford? That’s a hefty amount of demand for local services considering that there are over 80 billion searches on Google per month... Is your business on the map?          

Jon Ellard
- Director

A results driven, self-motivated and resourceful director with a proven ability to develop and strengthen client relationships. With 14 years marketing experience Jon’s main focus is to ensure clients receive return on investment from their online investment. Jon has excellent people skills and possesses the valuable ability to explain technically-complex subjects and make them comprehensible.


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