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Search Engine Optimisation (SEO)
SEO is the process by which a website can aim to improve its visibility to search engines, thereby attracting more visitors.
At Urban Element, we work closely with you to ensure that your website is optimised to bring you relevant web traffic, whether this is as part of the design of a new website or to an existing site. In order to do this, we first hold a consultation meeting in order to get a good understanding of your business. We then research a large number of key terms in order to find those which are most relevant to you.
We then work to optimise your site for these chosen terms, so that your site will rank for relevant terms which will increase your traffic and conversion rates.
SEO is not a one off strategy as search engines continue to evolve, taking different factors into account when ranking web pages. As such, we offer an ongoing service which will help your site to maintain and improve its rankings.
As part of this service, we also use a number of analytics and monitoring tools so that we can effectively track the impact that the optimisation has on your site, allowing us to adapt the campaign when and as is necessary.
If you are interested in our SEO service, please contact us for more information.