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Beaumont Forest

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Beaumont Forest Timber Merchants is a leading timber merchants serving the South East of England. They currently have 3 branches covering Berkshire, Surrey, Buckinghamshire, Hertfordshire and London.
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The Brief

Beaumont have been established for over 25 years as a timber specialist and supply customers and businesses with a wide range of timber products. Their main areas of focus are Construction Timber & Plywood, Cladding and Decking, Fencing and Landscaping Materials. They offer high quality products at competitive prices, complemented with friendly and experienced staff ready to advise and assist.

Beaumont Forest had an existing website that they felt was underperforming as an ecommerce platform. Their website was delivering up to £5,000 per month in revenue with ecommerce functionality that was cumbersome and not ideally integrated with the business or website.

The site was also failing to portray Beaumont’s excellent customer care and support, with the customer centric physical branch experience a far cry from the online experience which left customers lacking confidence in their online purchases.

The Solution

Urban Element created a Business Catalyst website that took full advantage of the Ecommerce functionality within the platform. The online shopping experience was examined and re-engineered to be customer centric. Rather than acting as an added feature to the site, ecommerce was instead integrated fully into the full website experience.

A number of site additions were made to reflect the company’s customer support and intimacy values. Help and Advice sections based around common customer needs were added to appropriate areas of the site, to be brought into relevant stages of the customer’s purchase journey. This helped develop confidence in individual purchases whilst proving both expertise and providing real value to consumers.

The Results

The site is now aligned with the physical branch experience of Beaumont Timber. From an ecommerce perspective, monthly revenue is in excess of £20,000 per month. The site also benefits from a substantial increase in visits, with year on year site visits up by 79%.

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