The organisation consists of some of the leading experts in water around the world and as such they needed a website that would reflect their strong status and carry their message to their audience. HR Wallingford briefed Urban Element to produce a new website for them that would, modernise their web presence and reinforce their position as a world leader in their industry. In addition to the primary HR Wallingford site there was also a requirement to provide a number of sub sites that shared a degree of association to the main site.
As HR Wallingford’s staff were already experienced with, and advocates of Adobe products, Business Catalyst was an excellent fit for the project. The choice of Adobe Business Catalyst allowed for a seamless roll out of consistent primary and sub-sites that were easily maintainable by HR Wallingford’s team of Adobe familiar staff.
The final site utilizes a full width main slider area, giving a modern powerful stage area to convey the organization’s message. The user paths through the site have been clearly laid out with direction for the main site audiences, based around the persona exercises that make up part of our consultation phase.
HR Wallingford now have a website that is built on the robust Adobe Business Catalyst CMS platform that allows them to fully manage their content whilst maintaining their website in a secure environment. The successful deployment of their new site led to 2 further sub sites being launched, http://www.seazone.com/ and http://equipit.hrwallingford.com/
The sites fulfilled the key aims of conveying a strong brand message, of presenting high quality information to appropriate audiences, and in positioning HR Wallingford as a world leader in the sector.
The site continues to receive increasing levels of visitor traffic with nearly a third more visitors in the first half of 2014 as compared with 2013.
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