The existing Navarino website was not only used to promote and explain their services but also acted as a central hub for all their existing customers to log-into to their own area of reservation management software. Navarino came to Urban Element as they felt their existing site was starting to look tired and wasn’t working for them as well as it could be. They wanted a site, which would not only detail their services and drive sales for new visitors, but also provide support for their existing customers looking to log in. They also wanted to be able to edit and update content easily themselves so that the site always had fresh content.
Navarino were happy with their current brand and so the new site reflected this design but in a more modern way. Putting the site into our content management system Business Catalyst meant that the client could easily update and edit text and content within each page through in-context editing and blog modules.
When we looked at the analytics data of the existing site, it appeared that returning customers were not exploring the site and simply using it to log in. We also discovered that the customer support team spent a lot of time answering similar queries and would benefit from a way of communicating solutions to these problems to all their customers at once.
To combat these issues we created a members area within the main site, which has upgrade information, sales tip feeds and training course information. We also included a support form so that all support traffic was kept separate from sales, enabling us to provide better reporting.
Our digital marketing team also worked closely with Navarino to determine a keyword focus and optimise the site accordingly to encourage new visits and conversions.
The outcome of the website redesign is that Navarino now have a website that caters for both members and non-members alike. We are continuing to work with the company to develop further aspects to the website.
If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.