Get maximum value from your PPC campaigns with expert PPC management

Pay Per Click (PPC) Marketing

As a marketing channel Pay Per Click, or PPC, has the advantage that it can instantly drive targeted traffic to specific landing pages on your website. A PPC campaign allows you to immediately target your customers by enabling your site to rank well for your chosen keywords in Google or Bing. With a highly targeted campaign and controlled investment, a well structured PPC campaign can significantly increase conversions and sales.

Getting the most out of your PPC Campaign

PPC marketing requires careful management, reactive monitoring, competitor analysis and ongoing optimisation. Our team of Google Certified Professionals will work with you to tailor your account, ensuring your campaigns are set up to target the areas of your business that you require return from. We can provide campaign set-up, keyword analysis, ad writing and optimisation, bid management, and reporting.

How we can help with your Paid Advertising

Standard Management
£300/month + VAT

Suitable for small to medium sized accounts, typically 1-5 campaigns with a click spend from £500 per month.

  • Requirements consultation
  • Optimal account, campaign, and ad group structure
  • Landing page review and recommendations
  • Ad creation and optimisation
  • Conversion tracking set up
  • Bid management across locations, devices & times
  • Split testing
  • Demographic targeting
  • Monthly reporting and call

Advanced Management
£600/month + VAT

Suitable for larger accounts where numerous campaigns are required to promote larger ranges of services or products.

  • All services included in our Standard offering plus...
  • Remarketing and RLSA
  • Support creating Shopping Ads feeds
  • Display and Shopping Campaigns
  • Graphic design for Display network and Remarketing
  • Landing page optimisation (content)
  • Expansion and growth of accounts
  • Seasonal and range launch strategy
  • Quartery face to face meetings

What makes us different?

Creating successful PPC campaigns requires a combination of creativity for your advertising message, an analytical approach to ensure ads are shown to the best audience at the best time, and an understanding of the user journey to direct activity to relevant, converting landing pages. We take time to fully understand your campaign aims up front, allowing us to avoid wasted spend and to create campaigns that fit seamlessly into your wider marketing activities, feeding SEO and UX improvements.

Some of the benefits we can bring to your PPC account

  • We increase conversion and lower cost per conversion from small budgets
  • We reduce inefficient spend, reallocating budget to high performing areas
  • We can strategically reduce budgets
  • We run campaigns in conjunction with natural SEO and social media campaigns
  • We deliver better results from PPC campaigns by helping you get the fundamentals right, including a strong web site, optimised content and clear call to actions

Find out how we can help your Google Adwords campaign perform better

If your current AdWords campaign isn't delivering the results it should be, contact us and we can carry out a free AdWords audit. If you are considering launching an Adwords campaign to support your other marketing efforts contact us to discuss how we can help.

Let’s work together...

If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.