Results focused email marketing agency

Use email marketing to engage with your audience
and encourage repeat visits to your site

Email marketing is a cost effective form of marketing that keeps your customers engaged with your brand and can help to encourage repeat custom.

72% of consumers prefer companies to contact them by email1. With its potential to target specific customer groups and low setup and ongoing costs, email marketing can provide your business with a significant return on investment. You can use your emails to update customers on the latest products, keep them up to date on changes in your industry, or provide useful and entertaining content that engages with your audience.

Starting from just £575 + VAT, Urban Element can offer you branded, mobile responsive email marketing templates, training and access to an industry leading email marketing platform. We're also able to offer a range of support services to make your email marketing campaigns streamlined and effective.

Email marketing to support your business

Email marketing will support your business by improving engagement with your customers, directing them to your site and boosting enquiries and sales. It also provides a number of advantages over other marketing methods, making it a crucial part of your marketing mix.

The benefits of email marketing

  • Return on investment
    Email marketing delivers incredible ROI, with an average return on investment of £38 for each £1 spent2. By enabling you to get your message directly to your customers, email marketing is more effective than display advertising and print.
  • Low cost
    Email marketing enables you to reach a large number of customers on a regular basis at a much lower cost than print or direct mailings. Initial setup costs start from just £575 + VAT and you can choose to pay a small monthly fee based on the number of subscribers or a per campaign cost.
  • Personalised
    Data shows that customers engage more with personalised content. We use an industry leading email marketing platform that has a wide range of personalisation options. It also allows you to target specific customer groups, address them in the way that's right for your business and run multiple campaigns at the same time.
  • Feedback and analytics
    The email marketing system we provide gives you in-depth insights and analysis of the campaigns you send. You can find out who's opened your email and who hasn't, which links have been clicked and how many times your email has been shared. With full Google Analytics integration, you'll get powerful insights into how your customers engage with your content. You'll also have the ability to test different versions of the same campaign to learn what works best for your audience.

Email marketing from Urban Element

With over 13 years' experience in developing effective email marketing campaigns, Urban Element can offer a range of services that will support your business to increase engagement, get more enquiries and boost sales.

Our offer includes:

Mobile responsive, branded email templates.

With 58% of emails opened on mobile3, ensuring that your emails display effectively on smaller screens is essential.

An easy to use, industry leading email marketing platform.

You'll get access to one of the best email marketing systems on the market, plus full training on how to use it.

You can maximise your ROI by making use of the scheduling and automation tools to ensure your customers get the right level of contact. By using the list segmentation tools you can target specific customer groups with content that will engage them most.

Support to get the most our of your campaigns

In addition to our standard package, Urban Element can support your business to get the most out of your email marketing. We can help with analysis, list building, content writing and scheduling.

To find out more about how email marketing can support your business, or to get a quote, please contact us on 01993 776 999

References:

1. MarketingSherpa (2015), Marketing Research Chart: How do customers want to communicate?

2. DMA (2015), National client email report 2015, first accessed 8 September 2016

3. Experian Marketing Services (2016), Q2 2016 Email Benchmark Report, first accessed 8 September 2016

Let’s work together...

If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.