72% of consumers prefer companies to contact them by email1. With its potential to target
specific customer groups and low setup and ongoing costs, email marketing can provide your business with a significant return on investment.
You can use your emails to promote your latest products, keep customers up to date on industry changes, or provide useful and entertaining
content that engages with your audience.
Starting from just £775 + VAT, Urban Element can offer you branded, mobile responsive
email marketing templates, training and access to an industry leading email marketing platform. We're also able to offer a range of
support services to make your email marketing campaigns streamlined and effective.
The benefits of email marketing
Email marketing will support your business by improving engagement with your customers, directing them to your site and boosting enquiries
and sales. It also provides a number of advantages over other marketing methods, making it a crucial part of your marketing mix.
Return on investment
Email marketing delivers incredible ROI, with an average return on investment of £38 for each £1 spent2.
By enabling you to get your message directly to your customers, email marketing is more effective than display advertising and print.
Email marketing enables you to reach a large number of customers on a regular basis at a much lower cost than print or direct mailings.
Initial setup costs start from just £775+ VAT and you can choose to pay a small monthly fee based on the number of subscribers or a
per campaign cost.
Data shows that customers engage more with personalised content. We use an industry leading email marketing platform that has a wide
range of personalisation options. It also allows you to target specific customer groups, address them in the way that's right for your
business and run multiple campaigns at the same time.
Feedback and analytics
The email marketing system we provide gives you in-depth insights and analysis of the campaigns you send. You can find out who's opened
your email and who hasn't, which links have been clicked and how many times your email has been shared. With full Google Analytics
integration, you'll get powerful insights into how your customers engage with your content. You'll also have the ability to test different
versions of the same campaign to learn what works best for your audience.
Email marketing from Urban Element
With over 14 years' experience in developing effective email marketing campaigns, Urban Element can offer a range of services that will
support your business to increase engagement, get more enquiries and boost sales.
We offer three levels of email marketing packages – from self-service to fully managed campaigns that allow you to get the most out of
your contact lists. Choose the service that best suits your needs, or contact us to learn more about how emarketing can help your business.
All of our email marketing packages include a comprehensive setup service which allows you to put together effective email marketing campaigns
from day one.
Package 1: self serve
We’ll provide you with access to our industry leading email marketing platform. This allows you to:
- create and manage lists
- design, test and send emails
- track their success.
The initial setup of the system gives you everything you’ll need to manage effective email marketing campaigns in-house.
This package is ideal for taking your existing in-house email activity to the next level. Enquire about Package 1
Package 2: managed emails
With our managed service, our content and marketing experts will take over the task of creating and managing your email
Through consultancy we’ll build a detailed picture of your business, your audiences and your content needs. From here
we will plan an email marketing schedule that fits with your overall marketing strategy.
You’ll be regularly updated on newsletter performance and we’ll make recommendations to ensure you get maximum ROI.
Enquire about Package 2
Campaign management package
We can take your email marketing to the next level with full campaign management. We’ll unlock the power of your contact lists, using effective
segmentation to send targeted emails to the right clients at the right time.
This approach provides you with maximum impact, driving sales and engagement with your brand to a new level.
This package is ideal for clients with large and established contact lists. We can make effective use of your customer data to provide
tailored experiences that resonate with your audiences.
Our email marketing packages include the following as standard:
- Mobile responsive, branded email templates.
With 58% of emails opened on mobile3, ensuring that your emails display effectively on smaller
screens is essential. Our experienced designers and developers will create a template that matches your brand and will work
well across all devices.
- An easy to use, industry leading email marketing platform.
You'll get access to one of the best email marketing systems on the market, plus full training on how to use it.
You can maximise your ROI by making use of the scheduling and automation tools to ensure your customers get the right level
of contact. By using the list segmentation tools you can target specific customer groups with content that will engage them
1. MarketingSherpa (2015), Marketing Research Chart: How do customers want to communicate?
2. DMA (2015), National client email report 2015,
first accessed 8 September 2016
3. Experian Marketing Services (2016), Q2 2016 Email Benchmark Report,
first accessed 8 September 2016