As a marketing channel Pay Per Click, or PPC, has the advantage that it can instantly drive targeted traffic to specific landing pages on your website. A PPC campaign allows you to immediately target your customers by enabling your site to rank well for your chosen keywords in Google.
With a highly targeted campaign and controlled investment, a well structured PPC campaign can significantly increase conversions and sales. PPC marketing does however require careful management, reactive monitoring, competitor analysis and constant optimisation in order to fully maximise your return on investment.
Creating successful PPC campaigns requires creativity for your advertising message, an analytical approach to ensure ads are shown to the correct audience at the right time, and an understanding of the user journey to direct activity to relevant, converting landing pages.
Our digital marketing team includes Google Certified Professionals who will work with you to tailor your account, ensuring your campaigns are set up to target the areas of your business that you require return from. We can provide campaign set-up, keyword analysis, ad writing and optimisation, bid management, and reporting.
If your current AdWords campaign isn't delivering the results it should be, contact us and we can carry out a free AdWords audit. If you are considering launching an Adwords campaign to support your other marketing efforts contact us to discuss how we can help.
If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.