The volume of your potential customers and website visitors using smartphones and tablets to engage with websites continues to increase rapidly. Nearly a third of web traffic comes from mobile devices, so considering your visitors' mobile browsing experience is now more important than ever. Your user experience on mobile devices should be effortless and engaging, and this can be done by designing and creating either a responsive website or a dedicated mobile website.
A mobile responsive website is built so that your message and content, images and structure of the site remains consistent across any device, whether that's a desktop PC with a large monitor, or smartphone. When a user visits your web site from their smartphone or tablet they will receive the same experience as when they use your site on a desktop, the site will resize elements to fit on the smaller screen adding smart menus and reformatting content in a friendly, easily readable and usable way.
A mobile website creates an interface specially designed and optimised for the mobile. When building mobile websites, taken into account are the vast capabilities and features of mobile devices such as the interaction methods, connection speeds and the organising of content. With a focus on the design of a website just for mobile, we can ensure excellent user experience and fluidity in navigating to help users to achieve their goals.
When considering your mobile audience there are a number of key decisions, however the main development consideration is whether your current site should be converted to mobile responsive, or whether the site should be redesigned from the ground up as a fully mobile responsive site. During the consultancy phase, our team can help you make this decision and advise on the best and most appropriate optimisation method to cater for your audience and business goals.
If your current website isn't providing the right results for you, if you are looking to take the next step forwards with your online business, or if you are launching your business online we'd love to talk to you to discuss how we can enable you to reach your business goals.