With 20 years of consulting for some of the world's biggest businesses behind them, TJC Group were already a big name in their field. But, their existing brand and assets weren't conveying the impression that they wanted. We worked with them to refresh their brand and developed full guidelines for consistent usage online and off, in addition to a new website. We have since developed a full suite of document templates, print materials and exhibition collateral using this brand.
172 Websites built
and delivering business
39% Increase in clients'
website traffic year on year
While they recognised that their brand wasn't representing them at their best, TJC Group were reluctant to sever all ties to the past. With 20 successful years behind them, they asked us to come up with a thoroughly modern spin on their established logo.
To deliver, we took into account their business, the meaning behind the logo and their industry. Through a discovery session we learnt more about them and the personality behind their business. Working through a number of different concepts we presented the TJC team with 3 options. The options varied from a refresh to a complete reimagining of the existing brand. TJC Group picked their preferred concept for us to take forwards.
Once TJC Group had selected a brand concept, we developed it into a full suite of brand assets. Starting with their brand guidelines, we detailed how the brand could and should be used across web, print and other media. From here we created stationery, such as business cards and product brochures. To help TJC keep these up to date, we provided editable templates and training on how to use them.
The website design and visuals played a big part in defining the style of TJC's assets. As a provider of database software and consultancy, it was difficult to find relevant imagery. To resolve this we developed a suite of custom, high resolution images that captured the global nature of TJC's business and their focus on data.
"Luke was so patient with us, clearly passionate about the subject and obviously very well informed. He helped us navigate the LinkedIn and Twitter platforms, gave us tips on presentation and showed us how to maximise the use of the each platform. Luke ensured the sessions were relaxed, comfortable and couldn't of been more helpful and happy to share his expertise. Thank you Luke and Urban Element."
Mark Okwesa - Motor Republic