Maximise the value of your website with Conversion Rate Optimisation

How we uncover conversion opportunities

• Google Analytics data dive
  Emperical data has huge value in understanding your common journey paths, conversion funnel drop off points, and developing hypothesis to test.
• Performance testing
  Nothing affects conversion like poor technical performance of your website. Chronically slow loading, or lack of support for key devices can significantly impact conversion before your users have even started their journey.
• Qualitative feedback from target users
  Data can give great insight into patterns and general behaviours. However, gathering feedback from real users allows us to tap into some of the real-time and emotional experiences affecting tasks based scenarios. Feedback from users who reflect your actual audiance can often uncover the real issues with conversion commitment.

• Heatmapping & session recording
  Delve deeper into on page interactions with heatmapping and sessions recording. Track micro interactions such as clicks, mouse movements, and scroll depth. We can pair heatmapping with A/B Testing to test and validate page structure iterations.
• A/B testing
  Where there is enough traffic available, and armed with user and data insight we can set up A/B tests that will challenge changes to page content, layout, and call to actions.
• Landing page & cart optimisation
  Detailed examination of specific campaign journeys through landing page analysis. Investigation into motivation to commit to purchase and whether user expectations are met. Identification of any hurdles that may discourage order completion.