When done right email marketing can be one of the most cost-effective methods of marketing, as it’s considerably cheaper than some of the alternatives and typically has a high conversion rate - meaning significant ROI for you.
What sets email marketing apart is the level of control you have over your communication with your auidience. With segmentation you can split your contacts into separate lists, so that the contents of the emails can be tailored to target specific audiences – allowing you to get the right message to the right people at the right time.
Does GDPR mean email marketing is dead? Far from it, with the recent GDPR regulations that have come into practice, email marketing is no longer about blanket broadcasting, and much more about reaching a specific engaged audience – you’ll only be able to contact those with a legitimate interest in your business, and your emails will stand out due to the fact that your customers’ inboxes will not be filled with spam.