UE_Header_text

Getting the most from Google Analytics - Beginners to Intermediate

 

FULLY BOOKED

We all want to understand more about what our website visitors are doing, how effective our marketing is, and where opportunities to improve are. Getting fully to grips with Google Analytics and understanding what you can learn from its many layers of data can help you achieve this.

This 2 hour seminar will help beginners and intermediates to thoroughly understand how Google Analytics is implemented, how to set up it correctly to get the data they need, and how to draw intelligent, meaningful insight.


 

Date and time

30 October 2018
10:00am - 12:00pm

Location

Urban Element Office
1E Network Point
Range Road
Witney
Oxfordshire
OX29 0YN

Book Now

{
  "moduleName": "webappitem",
  "name": "FULLY BOOKED - Getting the most from Google Analytics - Beginners to Intermediate",
  "url": "/events/getting-the-most-from-google-analytics-beginners-to-intermediate",
  "description": "

 \n

\n

FULLY BOOKED\n
\n

\n

We all want to understand more about what our website visitors are doing, how effective our marketing is, and where opportunities to improve are. Getting\n fully to grips with Google Analytics and understanding what you can learn from its many layers of data can help you achieve this.

\n

This 2 hour seminar will help beginners and intermediates to thoroughly understand how Google Analytics is implemented, how to set up it correctly to get\n the data they need, and how to draw intelligent, meaningful insight.

\n
\n

 

", "releaseDate": "2018-09-26T00:00:00", "expiryDate": "9999-01-01T00:00:00", "lastUpdateDate": "2018-10-12T15:07:29.893", "classifications": "", "weight": 101, "commentCount": 0, "itemId": 6434680, "Time": "10:00am - 12:00pm ", "Date": "2018-10-30T00:00:00", "EventID": "73302", "Cost": "Free", "Location": "Urban Element Office
1E Network Point
Range Road
Witney
Oxfordshire
OX29 0YN", "List Image": "/assets/img/Getting-the-most-from-Google-Analytics.jpg", "Intro Title": "Getting the most from Google Analytics - Beginners to Intermediate", "Testimonial_id": "", "Testimonial_url": "", "Testimonial_name": "", "Testimonial": "", "Event Address Line 1": "Urban Element Office", "Event Address Line 2": "1E Network Point", "Event Address Line 3": "Range Road", "Event Town / City": "Witney", "Event County": "Oxfordshire", "Event Postcode": "OX29 0YN", "SVGName": "events.svg", "urlWithHost": "http://www.urbanelement.com/events/getting-the-most-from-google-analytics-beginners-to-intermediate", "eid_1": { "moduleName": "eid", "eid": "0" }, "cid_2": { "moduleName": "cid", "cid": "0" }, "globals": { "get": { "ID": "6434680" }, "cookie": { "visitorDeviceClass": "desktop", "ASP.NET_SessionId": "molekfq0qdvg4olwtimwll21" }, "site": { "id": 3296914, "name": "urbanelement 2018", "host": "www.urbanelement.com", "countryCode": "GB", "language": "EN", "dateNow": "2018-10-15T17:39:14.4685472" }, "visitor": { "deviceClass": "desktop", "ip": "68.70.196.65", "country": "US", "city": "Winterthur", "userAgent": "CCBot/2.0 (https://commoncrawl.org/faq/)", "referrer": "/" }, "cart": { "cartUrl": "/OrderRetrievev2.aspx?CatalogueID=0" }, "user": { "entityId": 0, "firstname": "", "middleName": "", "lastname": "", "fullname": "", "username": "", "email": "", "email2": "", "email3": "", "customerType": {}, "leadSourceType": {}, "industryType": {}, "ratingType": {}, "isWholesaler": false, "isLoggedIn": false } }, "recaptcha_7": { "moduleName": "recaptcha", "moduleDescriptor": { "templatePath": null, "parameters": "version=\"2\"", "apiEndpoint": "/api/v3/recaptcha", "objectType": -1, "objectId": -1, "adminUrl": "" }, "params": { "version": "2" } }, "ccsecurity_8": { "moduleName": "ccsecurity", "moduleDescriptor": { "templatePath": null, "parameters": "", "apiEndpoint": "/api/v3/ccsecurity", "objectType": -1, "objectId": -1, "adminUrl": "" } }, "ccsecurity_9": { "moduleName": "ccsecurity", "moduleDescriptor": { "templatePath": null, "parameters": "", "apiEndpoint": "/api/v3/ccsecurity", "objectType": -1, "objectId": -1, "adminUrl": "" } }, "insights": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/Layouts/WebApps/Insights/list.html", "parameters": "id=\"33344\",sortType=\"date\",filter=\"all\",resultsPerPage=\"3\",render=\"collection\",collection=\"insights\",template=\"\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "

We are delighted to have been chosen as a finalist for the Wirehive 2018 digital agencies awards. This year we have made the final shortlist of agencies\n vying for the \"Best Rebrand of 2018\" category, and its for the work we've carried out relaunching our own brand and website earlier this year. The\n entire team put a huge effort into making our own website a site that we feel now properly reflects us as a progressive digital agency. We're keeping\n our fingers crossed for the final this October and are very proud of the entire team for their efforts getting us this far. Whilst we wait with bated\n breath for the results, here's some (pretty detailed) insight into how we went about getting there.

\n

When is it a good time to rebrand?

\n

As a digital marketing and web development agency it’s often hard to stand out in an increasingly crowded marketplace. Over the last 12 months we’ve been\n asking ourselves some pretty difficult questions around identity, what “really” makes us different, and the direction that we want to be heading in\n the short, medium and long term. It’s also fair to say that, since our last website, brand assets, and company identity were created we’ve change -\n a lot.

\n

With a lot of soul searching and self examination it became very clear that our existing brand was no longer a good reflection of Urban Element. We’d fallen\n into the trap of pushing boundaries, and creating great websites and brands for our clients, but overlooking our own website, voice, and brand, leaving\n it disconnected from the audiences we wanted to work with. Time for a rethink.

\n

Fast forward to May 2018 - a relaunch, great feedback, and an award finalist to boot.

\n

Following our usual branding and website development process we launched our rebranded and thoroughly redeveloped website in May earlier this year. We\n are delighted with how the new site carries our current positioning and voice, and feel this is a hugely improved reflection of who, and where we are\n as a team.

\n

Affirmation that the rebrand has been a success has been the great feedback we’ve had from clients and partners. And to put the icing on the cake the Urban\n Element is now a finalist in the Wirehive “Best Rebrand of 2018” for our relaunched website site.

\n

How we approached the rebranding Urban Element

\n

When we initially sat down to discuss exactly what we wanted to achieve from a rebranded and new website the list was really very long. There was plenty\n of vested interested from all members of the team, so keeping a tight scope and focusing in on the more salient points was vital. Here’s how we approached\n the task.

\n

Planning & Design

\n

Starting with the end point in mind...

\n

Specific brand goals were set out during our consultation phase of the project. As a traditional B2B marketing agency we’ve tended to side on conservative\n branding in the past. With a fresher and more disruptive approach to our marketing services, it was important to reflect that within our new website\n rebrand. We decided to treat our own Managing Director, Natasha, as we would treat a usual client. Going through the same process as we would do for\n any of our usual clients. Key elements for Natasha were

\n\n
\n
\n
\n

Creating an immediate visual impact

\n

We wanted to create an immediate impact through visuals, one that would set us aside from what is a fairly uniform approach by other agencies. Feedback\n from clients, peers, and the marketplace has been excellent. We are delighted with the aesthetics of the rebranded web site and assets, achieving this\n through;

\n\n

Creating harmonious colours that relate to the company brand

\n

The primary and complementary colours have been chosen to evolve the previous brand. The primary blue has been lifted, and an expanded palette carefully\n chosen to both work harmoniously whilst having meaning throughout the rebranded website.

\n

\n
\n

\n

Making the site appropriate for our current audience

\n

As our service offering has evolved, so too has the audience that we’re now talking to. Whilst our historical audience of smaller B2B businesses is, in\n cases, still relevant today, our growing client of larger, global businesses within both B2B and B2C demand a repositioning our messages and language.\n The main stakeholders our brand needs to talk to has also evolved, from majoritively small business owners, to senior marketing decision makers within\n businesses. With this our brand language has needed to change, with visuals and messaging addressing both business goals and strategic marketing objectives.\n

\n

Creating an identity that differentiates us from the competition

\n

During consultation we carried out extensive competitor research. We came to the conclusion that in a busy market place, there were considerable similarities\n between brands. Whilst we were happy to share some common approaches such as minimalism and clarity, we were keenly aware that developing a distinctive\n brand that differentiates us from the masses was key, particularly when the point of entry for projects largely starts with customers comparison shopping\n agencies. We have introduced a brave top down, almost “work in practice” approach to visuals and section breaks and narrative user prompts that are\n not used elsewhere.

\"Cookie\"Don't\n\"Worker\n

Bringing innovation to the project

\n

Use of emerging design trends

\n

Strong typography and fonts have been a key element of the rebrand. With user interfaces becoming more stripped back and instruction focused, and with\n logos and visual element becoming less fussy, we’ve attempted to encapsulate that within our rebrand.

\n \n

Improving the Urban Element brand from previous iterations and future-proofing from disruption in the market

\n

Previous iterations of the brand have been very conservative and more appropriate to local business clients. Historically our branding, both in visuals\n and language has been mono-tonal, matter of fact and detail heavy. This had resulted in a reasonably stiff brand that gave the perception that\n we offered a safe, less daring marketing service. We feel that the new brand is brave and authoritative, a much better reflection of how “we” work\n in 2018. As we strive for larger clients, we see our approach to brand being the disrupter, rather than the disrupted.

\n

Implementing the rebrand on site and beyond

\n

The major public face of our brand is digital. Whilst our business cards, printed headers, and other literature have followed suite, its digital that\n has led our innovation. A thorough brand rollout of visual and content has been carried out across; our website, email signatures, all social media\n platforms, and our hosted collaborative tools that our clients interact with. The new brand has been communicated to clients and customers through\n email notifications, whilst the internal team are fully engaged with how to convey brand goal messages through their daily interactions with clients\n and the general public.

\n

How our rebranded assets have been deployed

\n

Many of our visual assets have been built using SVG formats for reliable scaling and performance. In order to minimise the volume of old brand assets\n in the wider digital environment, we have set up redirects on image URLs so that those being indexed and discovered are pointed to our new brand.

\n

A consistent experience across platforms

\n

All platforms, whether open to the general public, currently used by our clients, or used by prospects have had a consistent brand applied. Our social\n media platforms, and senior team member accounts have been rebranded with company logos, hero banners, and where appropriate, team photography.

\n

Using best SEO practice

\n

With our own marketing services firmly rooted in SEO we were very keen to make sure our visibility in search engines was optimised. We already ranked\n very highly for key industry terms so aimed to both consolidate our performing keyword universe whilst entering into new areas of searches that\n better suited our more expanded target audience. Amongst a full SEO rollout plan were;.

\n \n

We also took the opportunity to carry out a full keyword research and SEO exercise, and to resculpt content to better serve users and search engines\n across devices.

\n

In summary...

\n

We believe the rebrand has stayed true to our original brand values whilst having pushed well beyond the previous iterations. A thorough expansion\n of consistent assets and palette have opened up countless more visual avenues for our internal marketing team to build upon.

\n

The rebrand is definitely more confident that the previous incarnations. Visual humour and a clear switch to warm, more assured content has delivered\n on both aims.

\n

The type of conversations we’re now having with clients and potential clients have had a distinctively different feel. We’re now receiving more refined\n enquiries and have customers previously unaware of how we’ve evolved the team and service offering, now actively interested in how we can create\n more disruptive, braver activities for themselves.

", "itemId": 6429667, "name": "Urban Element are Wirehive finalist for the best rebrand of 2018", "urlWithHost": "http://www.urbanelement.com/insights/urban-element-are-wirehive-finalist-for-the-best-rebrand-of-2018", "url": "/insights/urban-element-are-wirehive-finalist-for-the-best-rebrand-of-2018", "releaseDate": "2018-09-18T00:00:00", "releaseDate_raw": "2018-09-18T09:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-09-18T17:41:51.42", "lastUpdateDate_raw": "2018-09-19T02:41:51.42", "counter": 1, "weight": null, "commentCount": 0, "editUrl": "/insights/urban-element-are-wirehive-finalist-for-the-best-rebrand-of-2018?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=33344&OID=6429667&A=Delete", "deleteParams": "", "delete": "", "Image": "/blog/Rebrand-of-the-Year-FINALIST-(red) PRINT.jpg", "Category": "Company", "Read Time": "10 mins", "Author_id": "6221523", "Author": "Matt Gilbert", "Meta Description": "Over the last 12 months we’ve been asking ourselves some pretty difficult questions around identity, what “really” makes us different.", "webapps_10": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6221523\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6221523, "name": "Matt Gilbert", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/matt-gilbert", "url": "/who-we-are/meet-the-team/matt-gilbert", "releaseDate": "2018-01-10T00:00:00", "releaseDate_raw": "2018-01-10T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-10-02T16:44:09.517", "lastUpdateDate_raw": "2018-10-03T01:44:09.517", "counter": 1, "weight": 92, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/matt-gilbert?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6221523&A=Delete", "deleteParams": "", "delete": "", "Job Title": "Digital Marketing Lead ", "Image": "/assets/img/team/ue_matt_gilbert.jpg", "Synopsis": "Longtime marketing fanatic and self confessed data geek", "Twitter": "digitalmattg", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6221523", "template": "/layouts/webapps/meet the team/name.tpl" } } }, { "description": "

According to BuiltWith , around 90% of the top 10,000 websites use\n Google Analytics and if you’re familiar with the platform then you’re likely to have heard of bounce rate. Google defines bounce rate as “single-page\n sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single\n request to the Analytics server.”\n
\n

\n

Even as a Google Analytics veteran, I’m somewhat perplexed by this description. Put simply, a bounce happens when a user enters your website, views a single\n page and then leaves. Bounce rate is the percentage of times in which this happens. Comparatively, a user would not bounce if they were to view a second\n page after landing on your site.

\n

What causes high or low bounce rates?

\n

When I mention bounce rate to clients they’re sometimes concerned to learn that a large percentage of their website users bounced. Equally, they’re pleased\n when bounce rates are particularly low. Neither of these situations are necessarily good or bad as bounce rates can vary depending on a number of factors,\n including:

\n\n

Why should I care about bounce rate?

\n

Bounce rate isn’t just important to determine how engaged users are with your website, it’s also an indicator to Google as to whether your landing page\n is meeting user needs. As I touched on before, high and low bounce rates are good and bad in different contexts, so how does Google determine whether\n a landing page is satisfying users and allowing them to complete their goals? It uses something known as ‘time to long click’.

\n

What is time to long click?

\n

A long click is recorded when a user enters a website via Google Search, stays on the site for a prolonged period and does not return to Google Search\n to select another result. A short click, however, is when a user enters a website via Google Search clicks on a result and quickly returns to the search\n results to find another, more relevant result. This is often referred to as ‘pogosticking’.

\n

That said, some search engine queries will lead to users naturally exhibiting this behaviour. For example, if you’re search is contentious and there are\n multiple points of view on the subject then users may commonly move through multiple results before they reach their goal. 

\n

How does this impact my SEO?

\n

Don’t get too hung up on bounce rates alone. Instead, look at other engagement metrics such as average session duration and pages per session to see if\n people are engaging with your content. It’s also worth setting up scroll depth tracking on your pages to monitor the points at which users stop being\n engaged. If you want to take things to the next level then you can set up an account with Hotjar and record all clicks, taps, cursor movements and more.

\n

If you’re curious to find out the other factors that impact your SEO then take a look at our blog post on how to improve your SEO on Google and compete with the big players in your industry.\n

", "itemId": 6420884, "name": "What is bounce rate in Google Analytics and how does it impact my SEO?", "urlWithHost": "http://www.urbanelement.com/insights/what-is-bounce-rate-and-how-does-it-impact-seo", "url": "/insights/what-is-bounce-rate-and-how-does-it-impact-seo", "releaseDate": "2018-08-23T00:00:00", "releaseDate_raw": "2018-08-23T09:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-08-23T14:06:54.803", "lastUpdateDate_raw": "2018-08-23T23:06:54.803", "counter": 2, "weight": null, "commentCount": 0, "editUrl": "/insights/what-is-bounce-rate-and-how-does-it-impact-seo?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=33344&OID=6420884&A=Delete", "deleteParams": "", "delete": "", "Image": "/assets/img/blog/pogosticking.jpg", "Category": "SEO & SEM", "Read Time": "5 minutes", "Author_id": "6221524", "Author": "Matt Thomason", "Meta Description": "Ever heard the term bounce rate? We explain what this means when applied to Google Analytics and how it can impact your SEO efforts.", "webapps_11": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6221524\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6221524, "name": "Matt Thomason", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/matt-thomason", "url": "/who-we-are/meet-the-team/matt-thomason", "releaseDate": "2018-01-10T00:00:00", "releaseDate_raw": "2018-01-10T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-04-27T06:25:40.27", "lastUpdateDate_raw": "2018-04-27T15:25:40.27", "counter": 1, "weight": 91, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/matt-thomason?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6221524&A=Delete", "deleteParams": "", "delete": "", "Job Title": "SEO Specialist", "Image": "/assets/img/team/ue_matt_thomason.jpg", "Synopsis": "Automation obsessed SEO specialist and guitar playing muso. ", "Twitter": "@uemattt", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6221524", "template": "/layouts/webapps/meet the team/name.tpl" } } }, { "description": "

Ever since it was bought by Facebook in 2012 Instagram has gone from strength to strength, continuing to roll out new updates and features to stay ahead\n of the competition. In fact, last year they released a statement revealing they have 250 million daily users, and provided us with some figures showing how long users are spending on the app. For those under 25 it\n was 32 minutes per day, and for those over 25 it was 24 minutes.

\n

These figures highlight the considerable amount of time we all spend on the app each day – so of course it makes sense to place your business where your\n potential customers are. Instagram users are consuming content from people and businesses every day, so by not being present on the platform you risk\n falling behind the competition.

\n

Before we start, consider: is Instagram right for your industry?

\n

How useful Instagram can be to your business is largely dependant on your industry. As a highly visual platform for sharing photos and videos, the better\n you can showcase yourself and your offering in an appealing and creative way, the more effective Instagram will be as a business tool.

\n

Some industries that thrive on Instagram are hospitality (restaurants, bars, hotels), independent craft shops and retail. However, businesses in other\n industries can also do well if they present themselves in an engaging and visual way. For example, as a digital marketing agency we’re able to make\n Instagram work for us and have seen other marketing and technological companies do the same. Check out our Instagram to get an idea of the kind of things we share with our followers.

\n

           \n
\n

\n

The age of your target audience also contributes to Instagram’s effectiveness for you, as it has a younger demographic than some other social media platforms,\n such as Facebook.

\n

After considering these factors you may conclude that Instagram isn’t right for your demographic or industry however, which sometimes can be the case.\n If you think it could it be though, there are several ways that Instagram can benefit your business.

\n

Show your brand personality and connect with your people

\n

By sharing your business’ personality and making the effort to follow your customers on Instagram you’re making a more personal connection with them, which\n helps cement their loyalty to you. This also helps turn potential customers into loyal ones.

\n

Instagram is a great way to engage with your stakeholders of all kinds as well. Presenting your business in a positive light will also make potential clients\n want to work with you, and help you attract new talent.

\n

You can also post about meetings with clients or suppliers, and comment on and like each other’s posts which raises both of your profiles and solidifies\n the relationship.

\n

How to create dynamic content that people want to see

\n

It sounds obvious, but the trick for the content you’re putting on Instagram is to create something your stakeholders want to see and read about. If they’re\n following you, you already know they’re interested in what you do – so you’re already halfway there.

\n

The questions to ask yourself before you post are: is this post beneficial to anyone? And is the imagery strong?

\n

It’s key to remember as well as well that your posts are helping your customers. For example, if you’re an activity centre – people want ideas of fun things\n to do on weekends or with the kids, so you’re helping them out with suggestions.

\n

As far as media goes, you can use images, boomerangs or videos to promote yourself. A mix of all three is what we’d recommend to mix things up and keep\n your page dynamic.

\n

There are many opportunities for creativity here, as if your company makes something, like glass figurines, furniture, or food, sped up videos of these\n being made are usually a hit, or you could take photos throughout the process or share specialist tips and insights.

\n

\n
\n

\n

Instagram stories get you to the top

\n

Developed to help Instagram compete with Snapchat, Instagram stories also allow you to share what your business is up to in a very immediate sense, as\n they appear on your profile for just 24 hours to tell the story of your day.

\n

These provide a daily insight into the company, and pages with stories appear at the top of your followers’ feeds. It’s been shown that one in five organic\n stories from businesses also get a direct message in response, which shows the real results than stories can generate.

\n

As of last year, businesses can also put links in their Instagram stories, which increases traffic to your website and takes users to the next step in\n the sales process.

\n

Your stories and posts together will then keep you at the forefront of your followers’ minds, helping you win business over the competition.

\n

Find new customers, or even better – give them the opportunity to find you

\n

By using hashtags, you can put yourself on the radar of someone who might not otherwise have known you exist. For example, if you’re a garden centre, you\n could look through hashtags of flowers, or hashtags for the local area to find potential customers nearby.

\n

You can also add hashtags to your own posts which means that people looking for images similar to the ones you’re posting will find you – which is a great\n way to find new customers or clients with minimal effort on your part.

\n

Your Instagram page can therefore really showcase the products or services you offer, and you can put a link in the bio of your page to your online shop\n – again encouraging traffic and sales.

\n

Your customers can also tag your business in their own pictures – so that all of their followers know where to go if they like the look of the\n place.

\n

Ultimately, the best way to get started on Instagram is to throw yourself in wholeheartedly and get to know what works and what doesn’t for you. And once\n you’ve got to grips with the basics, if you’d like help devising an effective social media strategy with goals and direction that’s tailored to you,\n get in touch with us to find out how we can help.

\n

 

", "itemId": 6404310, "name": "Using Instagram to Create Opportunities for Your Business", "urlWithHost": "http://www.urbanelement.com/insights/using-instagram-create-opportunities-business", "url": "/insights/using-instagram-create-opportunities-business", "releaseDate": "2018-07-18T00:00:00", "releaseDate_raw": "2018-07-18T09:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-07-19T10:01:06.4", "lastUpdateDate_raw": "2018-07-19T19:01:06.4", "counter": 3, "weight": null, "commentCount": 0, "editUrl": "/insights/using-instagram-create-opportunities-business?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=33344&OID=6404310&A=Delete", "deleteParams": "", "delete": "", "Image": "/assets/img/blog/Instagram images12.jpg", "Category": "Digital Marketing", "Read Time": "5m", "Author_id": "6228625", "Author": "Julia Livermore", "Meta Description": "Instagram can be a valuable tool when utilised correctly. Here's our advice to help you get started and create opportunities for your business. ", "webapps_12": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6228625\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6228625, "name": "Julia Livermore", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/julia-livermore", "url": "/who-we-are/meet-the-team/julia-livermore", "releaseDate": "2018-01-23T00:00:00", "releaseDate_raw": "2018-01-23T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-10-02T16:44:41.78", "lastUpdateDate_raw": "2018-10-03T01:44:41.78", "counter": 1, "weight": 85, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/julia-livermore?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6228625&A=Delete", "deleteParams": "", "delete": "", "Job Title": "Content and Social Media Executive", "Image": "/assets/img/team/ue_julia_livermore.jpg", "Synopsis": "Content writer and social media fiend with a love of fitness and fantasy novels.", "Twitter": "", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6228625", "template": "/layouts/webapps/meet the team/name.tpl" } } } ], "pagination": { "currentPage": 1, "itemsPerPage": 3, "numberOfPages": 19, "totalItemsCount": 56, "previousPageUrl": null, "nextPageUrl": "/events/getting-the-most-from-google-analytics-beginners-to-intermediate?A=WebApp&CCID=33344&Page=2&Items=3" }, "params": { "id": "33344", "sortType": "date", "filter": "all", "resultsPerPage": "3", "render": "collection", "collection": "insights", "template": "" } }, "webapps_13": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6221523\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6221523, "name": "Matt Gilbert", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/matt-gilbert", "url": "/who-we-are/meet-the-team/matt-gilbert", "releaseDate": "2018-01-10T00:00:00", "releaseDate_raw": "2018-01-10T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-10-02T16:44:09.517", "lastUpdateDate_raw": "2018-10-03T01:44:09.517", "counter": 1, "weight": 92, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/matt-gilbert?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6221523&A=Delete", "deleteParams": "", "delete": "", "Job Title": "Digital Marketing Lead ", "Image": "/assets/img/team/ue_matt_gilbert.jpg", "Synopsis": "Longtime marketing fanatic and self confessed data geek", "Twitter": "digitalmattg", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6221523", "template": "/layouts/webapps/meet the team/name.tpl" } }, "webapps_14": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6221524\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6221524, "name": "Matt Thomason", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/matt-thomason", "url": "/who-we-are/meet-the-team/matt-thomason", "releaseDate": "2018-01-10T00:00:00", "releaseDate_raw": "2018-01-10T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-04-27T06:25:40.27", "lastUpdateDate_raw": "2018-04-27T15:25:40.27", "counter": 1, "weight": 91, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/matt-thomason?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6221524&A=Delete", "deleteParams": "", "delete": "", "Job Title": "SEO Specialist", "Image": "/assets/img/team/ue_matt_thomason.jpg", "Synopsis": "Automation obsessed SEO specialist and guitar playing muso. ", "Twitter": "@uemattt", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6221524", "template": "/layouts/webapps/meet the team/name.tpl" } }, "webapps_15": { "moduleName": "webapps", "moduleDescriptor": { "templatePath": "/layouts/webapps/meet the team/name.tpl", "parameters": "id=\"30870\",filter=\"item\",itemId=\"6228625\",template=\"/layouts/webapps/meet the team/name.tpl\"", "apiEndpoint": "/api/v3/webapps", "objectType": 34, "objectId": -1, "adminUrl": "/Admin/CustomContent_ItemList.aspx?CustomContentID=-1" }, "editableFieldTypes": { "description": "Html", "itemId": "Id", "name": "Text", "url": "Text", "releaseDate": "Date", "expiryDate": "Date", "lastUpdateDate": "Date", "weight": "Number" }, "items": [ { "description": "", "itemId": 6228625, "name": "Julia Livermore", "urlWithHost": "http://www.urbanelement.com/who-we-are/meet-the-team/julia-livermore", "url": "/who-we-are/meet-the-team/julia-livermore", "releaseDate": "2018-01-23T00:00:00", "releaseDate_raw": "2018-01-23T10:00:00", "expiryDate": "9999-01-01T00:00:00", "expiryDate_raw": "9999-01-01T00:00:00", "lastUpdateDate": "2018-10-02T16:44:41.78", "lastUpdateDate_raw": "2018-10-03T01:44:41.78", "counter": 1, "weight": 85, "commentCount": 0, "editUrl": "/who-we-are/meet-the-team/julia-livermore?A=Edit", "isCustomerModule": false, "editParams": "", "edit": "", "deleteUrl": "/CustomContentProcess.aspx?CCID=30870&OID=6228625&A=Delete", "deleteParams": "", "delete": "", "Job Title": "Content and Social Media Executive", "Image": "/assets/img/team/ue_julia_livermore.jpg", "Synopsis": "Content writer and social media fiend with a love of fitness and fantasy novels.", "Twitter": "", "Author Synopsis": "" } ], "pagination": { "currentPage": 1, "itemsPerPage": 500, "numberOfPages": 1, "totalItemsCount": 1, "previousPageUrl": null, "nextPageUrl": null }, "params": { "id": "30870", "filter": "item", "itemId": "6228625", "template": "/layouts/webapps/meet the team/name.tpl" } } }