UE_Header_text

Learn SEO Seminar

Are you looking to get your website onto the first page of Google? Learn the basics of Search Engine Optimisation (SEO) and how to optimise your website to rank higher on Google Search at our 'Kickstart Your SEO' seminar.

This seminar offers;

  • On page SEO advice including how you can improve your website content, architecture and meta data
  • Off page SEO advice including how you can improve your backlink profile and become a more trusted authority
  • Insights into the tools required to analyse your own SEO performance and make informed SEO decisions
  • SEO dos and don'ts.

If you have any questions, please get in touch.

Call: 01993 776 999
Email: matthewt@urbanelement.com

Date and time

29 August 2018
11:00 - 12:00

Location

Urban Element Office
1E Network Point
Range Road
Witney
Oxfordshire
OX29 0YN

Book Now

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Are you looking to get your website onto the first page of Google? Learn the basics of Search Engine Optimisation (SEO) and how to optimise your website\n to rank higher on Google Search at our 'Kickstart Your SEO' seminar.

\n

This seminar offers;\n

\n\n
\n

If you have any questions, please get in touch.

\n

Call: 01993 776 999\n
Email: matthewt@urbanelement.com

\n
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Ever since it was bought by Facebook in 2012 Instagram has gone from strength to strength, continuing to roll out new updates and features to stay ahead\n of the competition. In fact, last year they released a statement revealing they have 250 million daily users, and provided us with some figures showing how long users are spending on the app. For those under 25 it\n was 32 minutes per day, and for those over 25 it was 24 minutes.

\n

These figures highlight the considerable amount of time we all spend on the app each day – so of course it makes sense to place your business where your\n potential customers are. Instagram users are consuming content from people and businesses every day, so by not being present on the platform you risk\n falling behind the competition.

\n

Before we start, consider: is Instagram right for your industry?

\n

How useful Instagram can be to your business is largely dependant on your industry. As a highly visual platform for sharing photos and videos, the better\n you can showcase yourself and your offering in an appealing and creative way, the more effective Instagram will be as a business tool.

\n

Some industries that thrive on Instagram are hospitality (restaurants, bars, hotels), independent craft shops and retail. However, businesses in other\n industries can also do well if they present themselves in an engaging and visual way. For example, as a digital marketing agency we’re able to make\n Instagram work for us and have seen other marketing and technological companies do the same. Check out our Instagram to get an idea of the kind of things we share with our followers.

\n

           \n
\n

\n

The age of your target audience also contributes to Instagram’s effectiveness for you, as it has a younger demographic than some other social media platforms,\n such as Facebook.

\n

After considering these factors you may conclude that Instagram isn’t right for your demographic or industry however, which sometimes can be the case.\n If you think it could it be though, there are several ways that Instagram can benefit your business.

\n

Show your brand personality and connect with your people

\n

By sharing your business’ personality and making the effort to follow your customers on Instagram you’re making a more personal connection with them, which\n helps cement their loyalty to you. This also helps turn potential customers into loyal ones.

\n

Instagram is a great way to engage with your stakeholders of all kinds as well. Presenting your business in a positive light will also make potential clients\n want to work with you, and help you attract new talent.

\n

You can also post about meetings with clients or suppliers, and comment on and like each other’s posts which raises both of your profiles and solidifies\n the relationship.

\n

How to create dynamic content that people want to see

\n

It sounds obvious, but the trick for the content you’re putting on Instagram is to create something your stakeholders want to see and read about. If they’re\n following you, you already know they’re interested in what you do – so you’re already halfway there.

\n

The questions to ask yourself before you post are: is this post beneficial to anyone? And is the imagery strong?

\n

It’s key to remember as well as well that your posts are helping your customers. For example, if you’re an activity centre – people want ideas of fun things\n to do on weekends or with the kids, so you’re helping them out with suggestions.

\n

As far as media goes, you can use images, boomerangs or videos to promote yourself. A mix of all three is what we’d recommend to mix things up and keep\n your page dynamic.

\n

There are many opportunities for creativity here, as if your company makes something, like glass figurines, furniture, or food, sped up videos of these\n being made are usually a hit, or you could take photos throughout the process or share specialist tips and insights.

\n

\n
\n

\n

Instagram stories get you to the top

\n

Developed to help Instagram compete with Snapchat, Instagram stories also allow you to share what your business is up to in a very immediate sense, as\n they appear on your profile for just 24 hours to tell the story of your day.

\n

These provide a daily insight into the company, and pages with stories appear at the top of your followers’ feeds. It’s been shown that one in five organic\n stories from businesses also get a direct message in response, which shows the real results than stories can generate.

\n

As of last year, businesses can also put links in their Instagram stories, which increases traffic to your website and takes users to the next step in\n the sales process.

\n

Your stories and posts together will then keep you at the forefront of your followers’ minds, helping you win business over the competition.

\n

Find new customers, or even better – give them the opportunity to find you

\n

By using hashtags, you can put yourself on the radar of someone who might not otherwise have known you exist. For example, if you’re a garden centre, you\n could look through hashtags of flowers, or hashtags for the local area to find potential customers nearby.

\n

You can also add hashtags to your own posts which means that people looking for images similar to the ones you’re posting will find you – which is a great\n way to find new customers or clients with minimal effort on your part.

\n

Your Instagram page can therefore really showcase the products or services you offer, and you can put a link in the bio of your page to your online shop\n – again encouraging traffic and sales.

\n

Your customers can also tag your business in their own pictures – so that all of their followers know where to go if they like the look of the\n place.

\n

Ultimately, the best way to get started on Instagram is to throw yourself in wholeheartedly and get to know what works and what doesn’t for you. And once\n you’ve got to grips with the basics, if you’d like help devising an effective social media strategy with goals and direction that’s tailored to you,\n get in touch with us to find out how we can help.

\n

 

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There’s no easy way to say this...

\n

SEO is HARD.\n

\n

Only Google employees know how to make website rank, but SEOs have a good idea of what Google are looking for, and after reading this blog post, so will\n you.

\n

I’m going to show you how to cover all the bases to improve your SEO and help you compete with the big boys in your industry.

\n

On page SEO

\n

The first place to start should be with your on page SEO, or changes you can make on your website. On page SEO encompasses all the work you do on your\n website to help it to rank. This includes the content on your pages, the way your website is structured and the HTML behind the scenes.

\n

Website Content

\n

Without a doubt the most important thing when it comes to on page SEO is content. For many of the clients we work with, one the biggest areas for improvement\n is their content, with much of it being “thin” and lacking any substance. Generally, the content on your website should;

\n\n\n

\"dustscan\n
\n

\n\n\n

Website Architecture

\n

We’ve dealt with many websites who struggle to rank for their target keywords because they’re sending conflicting signals to Google. If your website is\n difficult for users to use, then chances are it will be difficult for Google’s robots to crawl as well. Our client, Windrush Door & Window Services,\n saw around 100% increase in traffic and conversions after we changed the navigation and URL structure on their website.

\n

Old Windrush Door & Window Services Architecture\n

\n

\"windrush\n
\n

\n

New Windrush Door & Window Services Architecture\n

\n

\"windrush\n
\n

\n

As best practice, the architecture of your website should;

\n\n\n\n\"unsecure\n\n
\n

Website Code (HTML)

\n

Hidden behind the visible content on the page is HTML; the code base that enables browsers to render your website. When Google crawls the HTML on your\n website it’s looking at the following;

\n\n\n\n\n

Off page SEO

\n

Off page SEO refers to any factors outside of your website that contribute to the ranking of your website. This includes how trusted your website is, how\n many quality backlinks there are to your website, how relevant the website might be to a particular user and your reputation on social media.

\n

Website Trust

\n

People use brands they trust and the same applies online. After all, Google wants to remain a trusted source of information in itself. Google uses a number\n of factors to establish how trusted a website is, including;

\n\n\n\n\n\n
\n \n
\n

Matt Cutts, former head of web spam at Google, on Google's approach to web spam

\n

Backlinks

\n

Backlinks are like word of mouth on the web. If you’re receiving a backlink from another website then, in most cases, it means your website is reputable\n and worth visiting. Google also recognises this and uses backlinks as a ranking factor. But what makes a backlink good or bad?

\n

Good backlinks…\n

\n\n

Bad backlinks…\n

\n\n

You can find out more about how backlinks apply to Google’s algorithm and how to analyse backlinks in this blog post. \n

\n

Personal

\n

You may notice that websites you visit frequently appear at the top of the search results. That’s not a coincidence, Google uses cookies to monitor your\n search behaviour and show you search results that you’ve visited before. Your location is also monitored, providing you give permission, meaning that\n Google can show you results from your local area.

\n

For example, a search for “web design” from our office in Witney returns this result.

\n

\"web\n
\n

\n

On the other hand, a search for “web design” from central Glasgow returns this result.

\n

\"web

\n

As you can see, the same search term is used each time, but the results depending on the location of the searcher are very different.

\n

Social Media

\n

Although not directly related to search engine rankings, social signals can give search engines an indication as to whether your website should be trusted\n or not. These signals are predominantly based around how many social shares your website content has and who these shares are from. This could be anything\n from retweets on Twitter to shares on Facebook. 

\n

The evidence for social media having bearing on SEO is limited, but some studies have concluded that the two are undoubtedly linked . It would be naive to disagree as the world of social media is growing and can give\n Google reliable indicators of brand trust from things like reviews. Twitter even have carousels (see image below) that often appear at the top of Google’s\n search results, making this prime real estate for SEOs.

\n

\"google\n
\n

\n

What next?

\n

If you've laid these foundations then you should stand a good chance of being ranked highly by Google. If you need help or ongoing support then \n contact Urban Element and we'll give you a helping hand.

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\"An 'Influencer' is a person or group that has the ability to influence the behaviour or opinions of others: the influencer is the individual whose effect\n on the purchase decision is in some way significant or authoritative\" - Cambridge University Press

\n

Influencer marketing hit the big time in 2017 and is showing no signs of slowing down. In fact \"39% of marketers plan to increase their influencer marketing\n budget this year\" according to a recent article by Social Media Today and it's easy to see why. This new marketing strategy has expanded exponentially over the past 12 months from a small yet effective marketing tactic\n to an essential one.

\n

So what exactly is 'Influencer Marketing'?

\n

In short, influencer marketing involves identifying and researching potential brand ambassadors, and then working collaboratively with them to promote\n a product or service. For someone to be considered an influencer, they must first be able to show high levels of authority much like a celebrity or\n specialist. This is commonly measured when looking at their digital presence e.g followers, audience engagement, video views. It's important to note\n that this marketing tactic is a collaborative effort and must benefit both parties for it to work effectively.

\n

\n

Are risks involved?

\n

Much like many marketing strategies out there, risk is always a factor to consider. This is especially the case when working with high profile influencers\n as everything they do will be scrutinised. Collaborating with an 'influencer' is essentially like picking a business partner; you're going to want\n to pick one that can help build your business, not one that will destroy it. Thorough research and clear communications between both parties early\n on will help prevent these problems from occurring.

\n

\n \n

\n
\n

A great example of a successful marketing campaign featuring a well known influencer has to be Samsung's 'The Rest of Us\" campaign featuring YouTube sensation\n Casey Neistat. Samsung and Casey have worked well together for many years due to their similar\n beliefs and morals surrounding creative technology.\n
\n

\n

How do both parties benefit?

\n

Casey has amassed over 9.5 million subscribers on YouTube over the past few years, with each video receiving in excess of a million views. This makes him\n an incredibly valuable asset. Samsung on the other hand is a global brand known and trusted by millions. This\n partnership provides many benefits including financial gains and brand exposure. On top of that, both participants get to achieve their common goal\n whilst being supported by one and other.

\n

\n

\n

So remember

\n

If your influencer isn't invested in the marketing campaign your business has pitched, you'll need to look elsewhere. Influencer marketing campaigns only\n work when both parties are passionate about the cause. Research carefully and communicate openly with them well in advance before making any rash decisions.\n If you simply don’t know where to start, feel free to get in touch!\n

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