14/09/2016 | Design & UX | 5 minutes
We’ve all been there – you’re browsing on your phone and click on a website and get greeted with a site that isn’t responsive to your mobile. The text is too small, you have to scroll to the right to see all the content and can’t click on the links properly. It can be really frustrating and more often than not, you leave the site and find another that’s mobile-friendly.
We’re apparently spending on average 2 hours a day on our smartphones and mobile has officially overtaken desktop to become the most popular device to browse the internet on. For this reason, a mobile responsive web design has changed from something that’s nice to have, to an absolute essential. A mobile responsive website adapts to fit any device that it’s being viewed on. The content and design responds to the screen size and makes viewing much easier.
According to Google people are 5 times more likely to leave your site if it isn’t mobile responsive. Here are 3 more ways a mobile responsive web design can benefit your business:
Earlier this year a change was rolled out to Google’s mobile-friendly algorithm that gave additional ranking boosts for mobile responsive websites in the search results. Having a mobile responsive web design therefore increases your chances of being ranked higher and helps get new customers through to your site. Once they arrive on your site and find a responsive site that’s easy to use, conversions are much more likely.
The truth is that people do judge books by their covers, and the same goes for websites. In fact, a study from Stanford University found that 75% of users judge businesses based on their websites alone. If your users find your website attractive and easy to use, they are more than likely going to consider you as a more reputable and trustworthy company to work with.
All the evidence suggests that responsive web design supports online conversions. Adding in the fact that people are likely to spend more time on your website if it is mobile responsive means that the likelihood of conversions is further increased. When creating responsive web designs at Urban Element we take into account business goals and user needs as part of the UX design and make sure that we guide the user through to the relevant calls to action to bring in more sales and enquiries to your site.
If you think your business could benefit from a mobile responsive website, please don’t hesitate to give us a ring and speak to Jon or Natasha. We would be more than happy to have a chat about how our web design services can be of benefit to your business.