We worked closely with MyStore on the design and build of their website. Once it launched we continued to support them with a digital marketing plan that helped to get their website to the top of the search results within weeks of launching. With our advice, they created a digital presence that allowed them to engage directly with their customers and the local community.
As a new business, getting found in searches was important for MyStore. We worked closely with them to develop a digital marketing plan that would complement their offline activity and drive traffic to the site from day 1.
Our strategy began with a digital marketing meeting that helped our team understand the business, its audiences and their overall strategy. From this information we developed a multichannel content calendar that aligned with their target keywords.
This approach gave them traction in the market quickly, helping them to reach the top of search engine results for their key terms fast.
Our initial campaign gave MyStore a great footing and established them in the marketplace. Once they were more settled they were keen to take over some of the responsibilities themselves.
To help them get the most out of their digital marketing efforts we gave their team comprehensive social media and CMS training. Our resident social media expert helped them to get to grips with scheduling posts and best practices for interacting with their audiences. Because there would be multiple contributors we developed a comprehensive style guide, which helped to ensure consistency.
Once they were ready to take over, we provided MyStore with another content calendar to help guide their blog posts and social media. This ensured their activity continued to support MyStore's business goals. We also created a series of infographics to support their posts. These were designed to be eye catching and shareable, helping their social media posts to stand out.
With our support, MyStore built a strong local following on social media. By defining their brand personality and engaging with their followers consistently, they've built a community and raised brand awareness. As a result they've become the number one self-storage business in the local area.