About us

The sanity-led agency for ambitious industrial brands

Urban Element is a B2B marketing agency in Oxfordshire built for industrial and technical businesses — construction, manufacturing, engineering and logistics. For more than 20 years we’ve turned websites into revenue engines, pairing straight-talking strategy with design, content and campaigns measured on the things that matter: qualified enquiries, orders and pipeline. No jargon, no vanity metrics, no fluff — just marketing that earns its keep, delivered by a team that genuinely understands how your sector buys.

Meet the team

A team of experts you can trust

Natasha

Co-owner & Managing Director

As our Managing Director, Tash brings over 20 years’ experience in business leadership, sales and digital marketing, and is fluent in German. She’s deeply passionate about personal development, building great teams and making sure marketing delivers genuine commercial results for clients. An avid adventurer, she loves travel, SwimRun, neuroscience and all things longevity, when she’s not keeping up with her two boys and sausage dog.

Kate

Digital Account Manager

Kate is a digital strategy specialist bringing a decade of experience in PR and social media. When collaborating on client campaigns, she’s fiercely passionate about clear ideas, strong stories, and marketing that drives real results. Outside the office, you’ll usually find her in the homeware section of John Lewis or the newest restaurant opening.

Liam

Search Engine Marketing (SEM) Specialist

Liam is a Search Engine Marketing specialist with 7 years’ experience in digital marketing and a BA (Hons) in Marketing. He is relentlessly passionate about improving search visibility, driving measurable growth, and helping businesses connect with the right audiences. Away from the search algorithms, Liam has a real love for soul music and is a keen record collector.

Katy

Digital Marketing Executive

A Social Media Marketing specialist with a proven track record across diverse industries, Katy seamlessly blends creativity with strategic prowess. For client campaigns, she’s intensely passionate about compelling content, data-driven advertising, and driving tangible growth. When she isn’t conquering algorithms, she absolutely loves getting lost in books and being wildly creative!

Jon

Co-Owner & Marketing Consultant

Bringing over 20 years’ experience across marketing, strategy and client consultancy, Jon is our Co Owner and resident Marketing Consultant. A self proclaimed ageing marketing junkie with a modern touch, he’s fiercely passionate about understanding what makes businesses tick, building strong client relationships and creating marketing that delivers real results. Away from work, football is the constant, with coaching, five a side and following Portsmouth and Tottenham, alongside family life with his two boys and sausage dog.

Jack

Search Engine Marketing (SEM) Specialist

Jack is our Search Engine Marketing specialist, leveraging 8+ years of digital growth across PPC, SEO, and CRO. Dedicated to client success, he is passionate about data-led experimentation, solving user friction, and driving growth. When stepping away from keyword research, Jack loves travelling and exploring new cultures.

Matt

Visual Designer

An exceptionally talented Visual Design specialist, Matt boasts 13 years in creative design after graduating from Bath Spa University with a BA Honours Degree. He has a flair for getting straight to the heart of a brand, passionately focusing on ideas, identity and impact for clients. In his downtime, Matt loves playing tennis and is often cracking jokes both on and off the court.

Kristian

Search Engine Marketing (SEM) Specialist

An NCTJ-qualified journalist, Kristian brings 17 years of agency search marketing experience. Fascinated by the growing AI-first landscape, Kristian is constantly exploring new strategies to win in GEO and AEO as well as traditional SEO. Outside of Urban Element HQ he can be found planning his next overseas adventure over artisanal coffee (or a beer).

Josh

Web Developer

Josh is a web development specialist with almost a decade of purposeful, bespoke WordPress design, and holds W3Schools certifications in HTML, CSS, JavaScript and PHP. He is deeply passionate about clean, maintainable code, fast-loading sites and accessible builds, delivering flawless digital experiences for our clients. Beyond coding, Josh loves time with his family, the occasional board game and surviving the occasional unexpected website bug!

George

Pay-Per-Click (PPC) Specialist

Operating as a Pay-Per-Click specialist, George brings 18 years of expertise in PPC and paid social, with Google Ads as his core strength. He is passionate about performance-driven optimisation, leveraging AI-powered workflows for insights, and building strong client partnerships across B2B and B2C. When the campaigns are paused, George absolutely loves getting out for a long bike ride or a game of football to unwind and recharge.

361

Succesful marketing campaigns

57%

Increase in clients' website traffic year on year

185

Websites built and delivering business

What our clients say

The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.

Jennifer Watkiss • Senior Marketing Manager - Serck Global part of Unipart Group
Serck Logo

Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.

Claire Spooner • Marketing Manager at Lloyd Worrall
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“I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value, most importantly delivering a sound ROI”

Saul Michelson • Head of Marketing at Buildbase
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“Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.”

Kate Jolliffe • Content Manager at Pearson
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