Social media that delivers leads, not just likes
Unapologetically commercial, ROI-driven, financially accountable social media marketing. Getting noticed, building a reputation and having real conversations with customers increasingly happens on social — and it needs to deliver tangible results, not just vanity metrics.
We help ambitious construction, engineering, manufacturing and logistics brands win more work by making your social presence more visible, more credible and more competitive — with every post, story or ad tracked directly to qualified pipeline leads.
Our social services
Organic Social Media Management
Reactive community management plus a posting schedule aligned to your calendar — content that doesn’t just get eyeballs, it gets reactions.
Paid Social Media Advertising
Uniquely granular targeting on LinkedIn, Meta, TikTok and YouTube gets your message in front of the people that matter — driving down cost per lead month after month.
20k+
website visits from social
35%
increased engagement
750k+
improved reach
1.5m+
impressions gained
Social strategy that works
01
LinkedIn advertising
Target by sector, company growth rate, job seniority and title. A sponsored InMail could reach 1,200 procurement managers for pennies per send, with responses tracked to pipeline.
02
Facebook & Instagram (Meta)
Showcase a product to a precise audience within 50 miles of your location, at a time you know site managers are online — shaving £££s off your cost per sale.
03
TikTok advertising
Reach tradespeople aged 18-34 memorably. A 30-second clip of your work resonates with the right audience — perfect for recruitment as well as brand awareness.
04
YouTube advertising
Pre-roll ads on relevant videos, paying only when they’re watched — ideal for driving engagement through deep dives into your offering.
05
Social media audits
Identifying strengths and weaknesses to build a better-performing campaign with less waste and more goal-oriented lead acquisition.
06
Brand building
Don’t just tell people you’re the best — show them. Share your CE-certification story, fleet electrification roadmap or ISO-9001 wins with the people who need to know.
What our clients say
The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
“I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value, most importantly delivering a sound ROI”
“Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.”
Frequently asked questions
What does social media marketing mean?
Any activity carried out for your business on social platforms — Facebook, LinkedIn, X, TikTok, Instagram and more. It spans paid promotion into the feeds of your target demographics (social advertising) and a more engagement-focused approach of keeping profiles active with organic content that resonates.
How can Urban Element help my business with social media?
Many businesses want to engage new audiences but struggle to keep up with every channel. A specialist agency lets you achieve more with your time and budget — we stay on top of trends and curate visual content that sticks to your brand guidelines.
Why is social media marketing and advertising important?
In an increasingly digital world it’s hard to think of a business that can’t reach new customers on the right channels. Even if you don’t trade online, paid social raises awareness and stimulates interest — and combined with SEO or PPC it lets you saturate the digital landscape.
How can I find my audience online?
Understanding your target market is everything. We define your audience across three considerations: core demographics and location; user interests, behaviours and habits; and behavioural habits — using platform data to reflect their values and maximise engagement.
How much does social media advertising cost?
Budget should match your goals. Done well, social can be very cost-effective compared to other advertising. The best approach is expert advice — we’ll help you understand how much to allocate, and it often performs best alongside SEO and paid search.
Will social media marketing work for my business?
Almost certainly — different platforms attract different demographics, so your ideal customers are out there. Our paid social has proven effective across many verticals, with particular success in construction, manufacturing, logistics and engineering.
What areas does Urban Element serve?
We’re an Oxfordshire-based agency working with many local businesses, but we also serve brands nationally and globally — particularly in our specialisms of manufacturing, construction, logistics and engineering.