We deliver powerful PPC that gets your business noticed – and we’ve got the experience to back it up.
Our PPC service combines creativity with an analytical approach to ensure your messages are on brand, shown to the best audience, in the best place, and at the best time.
Successful PPC doesn’t just happen, it requires careful management and an agency that cares about your business as much as you do. Our team of Google Ads Certified Professionals tailors your account, ensuring your campaigns target the areas of your business that you need returns from.Contact us
Good PPC drives visitors to your website, commercially driven PPC drives the right visitors to your website to take action.
Combined with our digital marketing efforts, we work with you to understand who that visitor is, what they are looking for, and what we need to do to create a positive action that delivers to your business needs and goals. Our strategic and joined up thinking leaves no stone unturned. When you choose Urban Element as your PPC agency, your ads are managed by certified Google Ads experts.
What they say
I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value.
Saul Michelson, Grafton Group
Display advertising, or banner advertising, is a visual-based form of online advertising that communicates a commercial message using imagery, logos, animations, buttons, rich media, videos, or other graphics. We craft effective visual display ads that will be seen across the web, helping you to attract new visitors to your site and convert them into paying customers. Display ads are a great way to boost brand awareness and intent to purchase.
Remarketing is a way to connect with people who previously interacted with your website or mobile app. Our remarketing service strategically positions your ads in front of these audiences, thus helping you increase your brand awareness and prompt positive action. Remarketing is a great way to target an already interested audience with specific offers and calls to action. With UE you can effortlessly convert previous website visitors into new customers by leveraging their existing interest in your products or services.
Programmatic technology, in short, is the automated process of buying digital media, often through a process called real-time bidding. Programmatic buying is faster, more efficient, and less expensive than other forms of digital advertising.
Programmatic advertising from UE gives you increased transparency and control over your digital advertising budget. It also allows the monitoring of results in real-time.
Programmatic advertising campaigns from UE are built around a primary objective to ensure there is a point of focus – which always delivers the best results.
What they say
Urban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.
Laura Parrí, TJC Group
Product Listing Ads (PLAs) are square units used in eCommerce PPC campaigns that contain product titles, images, and prices.
PLAs utilise Google product feeds or in Microsoft Advertising, a similar feature called Product Ads.
PLAs tend to have a wider reach and higher click-through-rates than other forms of digital advertising, as well as a higher conversion rate. This is because the audience have already seen the product and the price so they know what they are clicking on.
Depending on your product or service you may find your digital marketing is more effective when seen on different types of devices. This is because different devices can influence the end users’ experience, engagement, and finally conversion with your brand.
We create adaptable, or ‘responsive’ ads, that will automatically serve the best image, or dynamically change its layout to fit the end user’s screen.
Device targeting can dramatically improve the interaction rate of your ads and allows for more creative ways to call your audience to action.
PPC targeting allows your marketing to be extremely granular. This applies to location targeting as well as demographics. We use the IP address of your target audience to target them by location. At UE, location, or geo, targeting is one of the options we use to get your brand seen by the right people in the right place.
Geo-targeting allows us to customise the content of your PPC to make it specific to the audience’s local place and community. This enables you to talk directly to the relevant audience, addressing their specific needs and desires.
What they say
I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
We’re fully aware that PPC can be scary and confusing for the inexperienced but fear not, our team of certified experts are here to help guide you to PPC stardom. Talk us through your PPC objectives by calling on +44 (0) 1993 776 999 or simply fill in the form below to request additional information or to arrange a chat with our PPC specialist.
What is Pay Per Click?
Pay Per Click or PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Keywords lie at the centre of PPC, connecting search queries to advertisers. In a nutshell, PPC is a way to purchase website visitors. With PPC, you pay each time a website visitor clicks on one of your adverts.
As a marketing channel Pay Per Click, or PPC, has the advantage that it can instantly drive targeted traffic to specific landing pages on your website. A PPC campaign allows you to immediately target your customers by enabling your site to rank well for your chosen keywords in Google or Bing. With a highly targeted campaign and controlled investment, a well structured PPC campaign can significantly increase conversions and sales.
How can Urban Element help my business with PPC?
PPC marketing requires careful management, monitoring, competitor analysis and ongoing optimisation. Our team of Google Ads Certified Professionals will work with you to tailor your account, ensuring your campaigns are set up to target the areas of your business that you require return from. We can provide campaign set-up, keyword analysis, ad writing, optimisation, bid management, and reporting.
Creating successful PPC campaigns requires a combination of creativity for your advertising message, an analytical approach to ensure ads are shown to the best audience at the best time, and an understanding of the user journey to direct activity to relevant, converting landing pages. We take time to fully understand your campaign aims up front, allowing us to avoid wasted spend and to create campaigns that fit seamlessly into your wider marketing activities, feeding SEO and UX improvements.
What are the benefits of PPC?
How do you manage PPC at Urban Element?
At Urban Element we have two different packages that we use for our clients. These are:
Suitable for small to medium sized accounts, typically 1-5 campaigns with a click spend from £500 per month.
Suitable for larger accounts where numerous campaigns are required to promote larger ranges of services or products. All services included in our Standard offering plus…