Fan the flames of interest with engaging content

We don’t just create content, we create commercially driven content

We create, curate and distribute engaging and valuable content that sparks conversations with those that matter the most, driving more value to your business.

Our full-service approach means that we develop content that fits seamlessly into your wider strategy, supporting all that you do. From text, image or video we create the right content for your message and audience, to engage and drive change.

For content that builds authority, improves brand reach, attracts leads and ultimately turns interest into results, get in touch with our team.

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Our clients have seen:

Growth in website conversions and sales

Increase in new organic traffic to your website

Improved shareability of your websites content

Increased level of engagement from your site's visitors

What it does

Commercially driven content sparks positive conversations

Good content gets you noticed, commercially driven content tells your story, bringing your brand to life and building an emotional connection with those who matter the most.

We create content that works, enhancing and strengthening your SEO and sharing your values and offerings to your audience – who you are, what you stand for, what makes you different, and why should people care – all in easy to digest, engaging content that fuels your brand marketing to take it to the next level.

What they say

I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!

Charlotte Whiteley, Oxford Plastics

Engaging with the right audience

To maintain an organic sustainable growth, your content marketing must successfully engage with the right sort of people.

We create detailed audience profiles to understand the key drivers and motivators of your customers and potential customers. These then develop the key messages and tone of voice that will target them effectively and encourage positive action.

Great story telling

With a clear view of who your audience is, we build the story around your brand that provides an engaging narrative through which to market a business. This is an open creative process and the resulting story will be the main pillar of the content strategy.

Effective dissemination

How, when and why the audience are receiving the message are just as important as the message itself.

A key part of our content marketing is identifying the most effective dissemination routes, outreach opportunities and channels to communicate your message and ensure effective engagement with your target audience.

What they say

Moving your website to a new developer is never a decision to take lightly. One of our main reasons was that traffic to our old website was virtually non existent. Urban Element pride themselves on ensuring the content and SEO are targeted to attract the right customers. This has certainly been the case for us and the numbers of contacts we receive through the website has increased dramatically. The whole process from initial design through to implementation was done on time, on budget and with appropriate support and communication. I would, and do, highly recommend them.

Sonia Kearns, Opendoorz

Effective blogs, e-books and white papers

As top-of-sales-funnel content, blogs, e-books and white papers increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling.

Our industry-focused writers craft every piece of blog content in conjunction with our content marketing strategists to ensure they are not only engaging and creative but that they support the wider digital marketing campaign.

Infographics and asset design

Our in-house design team team create stunning infographics that transform data into engaging digital storytelling.

We create compelling brand-centric narrative visual assets that work in conjunction with your wider digital marketing and content campaigns.

Our graphic designers use 2D imagery, characters, illustrations and stylised icons to break down complex topics into easy-to-understand visual content.

In addition to infographics, UE creates a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions for your marketing campaign.

Video production

UE have a network of trusted videography partners who can create engaging video content that creates brand awareness and drives positive action on your website.

From in-studio video blogs to how-to guides and from animated explainer videos to man-on-the-street interviews, a well-executed video can play a critical role in any content marketing strategy.

Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof to potential customers and close deals, we work with our partners to create videos that support your business goals.

What they say

Urban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.

Laura Parrí, TJC Group

Get in touch

Find out more about our content marketing services

Content marketing can be daunting but we’re here to help. Tell us about your content marketing goals by giving us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with our content marketing specialists.

Frequently asked questions

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