Content Marketing is intrinsically linked to all of your marketing efforts. If you want to engage with your audience you need well thought out content that doesn’t just tick boxes.
But with millions of pieces of content being created and shared every day, it is increasingly difficult to stand out from the crowd. Your audience, and Search Engines, are hungry for unique, fresh content, that isn’t just regurgitation of already existing content.
Content Marketing involves the creation, curation and distribution of relevant, valuable and unique content with the goal of driving profit. This content can be a combination of text, image or video.
It differs to traditional marketing practices by being non-interruptive. Whereas traditional marketing sells a product; good content marketing changes the way people act and think about a brand. This is done by creating an engaging message that educates and entertains a visitor. This adds value to their experience, beyond what is normally expected.
Good Content Marketing should fit seamlessly into your wider marketing strategies. Is your content supporting your advertising efforts? Does it fuel your Social Media activities and build your SEO authority? When we create a Content Marketing strategy it is with the goals to improve your brand reach, to attract high quality inbound links, and to ultimately turn interest into results.