We become your in-house social team
Managing social media in-house is time-consuming, and when it’s not your day job, it shows. We take the pressure off by acting as your embedded organic social media agency — creating strategy-led content that speaks to your audience and supports your sales funnel.
From LinkedIn thought leadership to Instagram reels and Facebook community management, we build platform-specific strategies aligned with your commercial goals — not just your marketing calendar. No ad spend required.
+409%
increase in Facebook page visits
+314%
uplift in post engagement
+120%
growth in monthly followers
+37%
increase in Instagram reach
Strategic organic campaigns — not just posts
01
Strategy that sells
Every campaign starts with a deep-dive into your audience, competitor benchmarking and platform mapping — then a sector-specific, sales-aligned content calendar designed to convert.
02
Creative that cuts through
From technical animations to behind-the-scenes reels, our in-house team handles copywriting, design, video and photography — always on-brand, on-message and on-time.
03
Platform-specific execution
LinkedIn isn’t Facebook. We tailor every post for platform, audience and purpose — and manage community engagement, DM responses and social listening so your brand is always present.
04
ROI-focused reporting
Forget vanity metrics. Monthly reports focus on traffic, engagement quality, lead attribution and conversion paths — with UTM tracking, GA4 and CRM syncing.
05
Always-on management
We don’t set and forget. We monitor trending topics, platform updates and audience behaviour to adapt your content in real time — reactive posts and strategy pivots included.
06
Bespoke to your sector
We don’t do generic. Strategies are tailored to your industry — whether you’re a manufacturer launching a product line or a construction firm recruiting skilled labour.
What our clients say
The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
“I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value, most importantly delivering a sound ROI”
“Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.”
Frequently asked questions
What is organic social media management?
Growing your brand’s presence on platforms like LinkedIn, Instagram and Facebook without paid advertising — focusing on content strategy, community engagement and brand storytelling to drive long-term ROI.
How is organic social different from paid social?
Organic builds long-term trust and brand authority through content and engagement; paid delivers short-term visibility via ads. We specialise in organic that complements your paid campaigns — or stands alone.
How do you measure ROI from organic social?
We track website traffic, lead form submissions, email signups and CRM-attributed conversions from social channels — showing exactly how your content drives sales, not just surface-level engagement.
Which platforms should my business be on?
It depends on your audience and goals — LinkedIn for B2B lead generation, Instagram for brand storytelling and recruitment, Facebook for community and events. We’ll audit your presence and recommend the right mix.
Do you work with businesses outside Oxford?
Yes. We’re Oxfordshire-based but work with national brands across sectors, particularly engineering, manufacturing, logistics and construction — from site visits to remote workshops, wherever you are.
Do you offer other social media services?
Absolutely — organic works brilliantly alongside paid social, and alongside PPC, SEO and content marketing. As a full-service agency with ROI at our core, we’ll suggest complementary services if they’ll deliver more leads (no pressure).