Paid social built for ROI — not vanity metrics
Most paid social agencies chase impressions. We chase incremental revenue. Whether you’re targeting procurement managers on LinkedIn, site managers on Facebook or buyers on Instagram, we build platform-specific campaigns that convert — not just consume budget.
Our services include audience research and persona mapping, creative testing (static, video, carousel), conversion tracking (GA4, CRM, UTM), monthly ROI reporting and always-on optimisation.
42%
lower cost per lead
3.2x
return on ad spend
£1.2m
pipeline from LinkedIn ads
750K+
reach across Meta
The right platforms — not just the trendy ones
01
LinkedIn Ads
#1 for B2B lead gen — 2x higher conversion rates than other B2B channels and cost-per-lead well below Google Ads. Best for reaching decision-makers, procurement teams and site managers.
02
Facebook & Instagram Ads
Scale and retargeting across 3B+ monthly users, with advanced retargeting via Meta Pixel and GA4 — ideal for recruitment, product launches, events and lookalike expansion.
03
YouTube Ads
High-intent video views across 2.5B+ logged-in users. Skippable in-stream ads drive brand lift and site traffic at low cost-per-view — perfect for demos, case studies and explainers.
04
TikTok Ads
An emerging B2B play with cost-per-click far below Meta and a growing audience (#ConstructionTok, #ManufacturingTok) — great for employer branding, recruitment and behind-the-scenes.
05
Strategic campaigns
We don’t launch ads, we build funnels — audience segmentation, ROI-led platform selection, creative testing and conversion mapping (GA4, HubSpot, Salesforce) for lower CPL and clear attribution.
06
Always-on optimisation
We monitor daily, test weekly and report monthly — shifting budget to the best-performing audiences, creatives and platforms so your ad spend works harder every month.
What our clients say
The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
“I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value, most importantly delivering a sound ROI”
“Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.”
Frequently asked questions
What are paid social media services?
Running targeted ads on platforms like LinkedIn, Facebook, Instagram, YouTube and TikTok to drive leads, sales or brand awareness. Unlike organic posts, these ads are budget-backed and highly targeted.
How much does social media advertising cost?
Most agencies charge a management fee plus ad spend. We work to your budget — whether £2k/month or £20k/month — and scale spend based on ROI so you get the most from the best platforms for your sector.
Which platform is best for paid social?
It depends on your goal: LinkedIn for B2B leads (engineering, manufacturing, logistics); Meta (Facebook & Instagram) for scale, retargeting and recruitment; YouTube for demos and brand lift; TikTok for employer branding and emerging audiences.
How do you measure ROI from paid social?
We track conversions via GA4, Meta Pixel, LinkedIn Insight Tag and CRM integrations (HubSpot, Salesforce), reporting on cost per lead, ROAS, pipeline generated and attributed revenue.
Can paid social work for manufacturing, engineering or construction?
Absolutely — we’ve helped TG Lynes triple qualified leads via Facebook Lead Ads, LCMB generate £1.2m pipeline via LinkedIn Sponsored Content, and Pearson PLC cut cost per lead by 42% with a LinkedIn + Facebook combo.
What's the difference between paid social and PPC?
Paid social is ads on social platforms (LinkedIn, Meta, TikTok); PPC is ads on search engines (Google, Bing). We integrate both to own the funnel — from awareness to conversion.
Do paid social services work with other channels?
Definitely. With 20+ years across organic social, SEO, PPC and content marketing, we recommend the ideal combination of channels to make your ad spend work harder and hit your objectives.