Sell capacity, reliability and speed
In a supply-chain industry defined by fierce competition and slim margins, generic ‘we go the extra mile’ marketing is dead weight. Logistics buyers — from retail procurement directors to manufacturing ops managers — care about OTIF rates, integration capabilities and price, not your ‘passion’.
We speak the language of transport and logistics — stripping away the fluff to put your fleet and facilities in front of the decision makers who sign long-term 3PL contracts, targeting the work that stabilises your P&L.
92%
organic traffic growth for Darcica
550%
surge in social referrals
£360k
new online sales for ATT
+25%
increase in engagement rate
Core services, engineered for the supply chain
01
SEO & authority for logistics
Buyers research partners months in advance. We rank you for niche, high-margin terms (e.g. ‘Hazmat freight forwarding’, ‘cold chain warehousing’) so you appear when they search for specific lanes and solutions.
02
Google Ads & lane targeting
When a shipper loses a carrier they need a replacement immediately. Geo-targeted campaigns for specific routes and regions generate leads for backhauls and empty legs — maximising asset utilisation and cutting deadhead miles.
03
Content marketing & industry knowledge
The logistics sector is complex. We write the white papers and market updates (e.g. ‘Navigating Post-Brexit Customs’) that decision makers rely on — nurturing leads through long contract negotiations.
04
Account-based marketing for 3PL contracts
Don’t wait for RFPs. We help you target the specific accounts you want to service — using LinkedIn to reach Ops Directors with valuable insights and build visibility before the tender goes out.
What our clients say
The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
“I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value, most importantly delivering a sound ROI”
“Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.”
Frequently asked questions
Why is digital marketing important for logistics companies?
The days of ‘rolodex sales’ are over. Modern logistics buyers use the internet to vet suppliers for financial stability, tech capability and compliance. Without online visibility, you’re perceived as a risk.
How do you target specific industries (e.g. pharma or auto)?
We segment your audience with digital tools — through content marketing and niche SEO we create specific landing pages for ‘Pharmaceutical Logistics’ or ‘Automotive Just-in-Time’, resonating with the unique demands of that sector.
Can social media really help sell freight services?
Yes — LinkedIn especially, where industry relationships are maintained. Sharing expertise and case studies keeps you top-of-mind and builds brand awareness among existing customers and prospects alike.
How do you measure the ROI of marketing activities?
We track everything from form fills to phone calls. By integrating with your CRM we follow a lead from the initial Google Ad click all the way to the signed contract — showing exactly which efforts deliver profit.