We breathe purpose into your brand with brilliant design which tells your story and resonates with your audience.
Our commercially astute team brings strategic thinking that gets under the skin of your brand bringing a fresh perspective and setting your brand up for the future.
Our creative and technical flair can translate your business goals into brilliant brand designs that really work.
From brand architecture through to brand identity, guidelines, to tone of voice, we create the building blocks of brilliant brand design that truly resonates with your audience.Contact us
Good brand design gets you noticed, brilliant brand design brings your brand to life, building an emotional connection with those who matter the most. Otherwise, you are just another brand in a world of competitors – struggling to make your mark.
Brand identities evolve. What was right a few years ago might not be right now.
We dig a little deeper than most and get to the heart of your brand – who you are, what you stand for, what makes you different, and why should people care – in order to create designs that reflect your values and takes your brand to the next level.
What they say
The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.
Jennifer Watkiss, Serck Unipart
We employ a thorough strategic process for brand development. This guarantees that your new brand works both as a tool to engage with your ideal clients and as a tool to help you achieve your business objectives.
It all starts with a half day of consultancy in our offices, just outside Oxford, to help us get to grips with your business goals and to understand who your ideal clients are.
First impressions are important, and for many potential customers, your logo will provide an initial glimpse of your brand. A company logo is essentially the face of the organisation, and it should tell prospective customers everything they need to know about your business right up front.
Our branding team design logos that support your business goals by effectively engaging with your ideal customer to create brand awareness and build brand identity and purpose.
Everything your company says should have meaning for your target audience. They should understand clearly how you help them and why they will benefit from buying from you.
There are a lot of factors that are wrapped up in brand messaging, including:
Our team of branding experts works closely with you to create the most effective brand messaging for your marketing campaigns.
What they say
Natasha and her team created us a clean, professional website and assisted us effectively with our brand design helping us to launch our new lettings agency.
Tom Bright, Bright Properties
Brand positioning is best summed up as how you set yourself apart from the competition. Having a clear brand position differentiates you from others and helps your target audience build empathy with and loyalty for your brand.
Our team of branding experts uses a blend of market research and organisational analysis to determine the most effective brand position for your business and develop a strategy to implement that.
Brands are like people – they all have their own unique way of expressing themselves. Understanding what your brand voice is and applying it across all of your marketing touchpoints builds understanding, empathy, and loyalty among your target audience.
Our team of branding experts thoroughly analyse your industry, customer base, and company culture to determine what the right approach should be. We then help you put that into practice across all of your outward and inward-facing communications.
Once we’ve helped you define your brand voice, we codify it so every employee and stakeholder understands what your brand position, messaging, and tone of voice is and how to implement them. We do this by creating a comprehensive set of brand, or style, guidelines.
Our brand guidelines are much more than the font and colours of your logo. Often referred to as a branding bible, our brand guideline documents create detailed style guides so there’s never any confusion about how to best represent your business. They convey the ‘who’, ‘why’, and ‘what’ of your brand in a way that your wider team can really buy into.
What they say
We've worked with Urban Element for over five years now, and found them to be a very responsive company with impressive design values and an excellent understanding of client requirements.
Don’t let the worry of branding deter you because we’re here to help. Tell us about your branding goals by giving us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with our branding specialist.
What does brand design mean?
Brand design reflects how your brand looks and feels – how it portrays itself.
What does your brand say about your business? Does it reflect your core values? Does it reflect who you are? Whether it’s part of your digital project or just a standalone rebranding exercise, it’s important that your brand represents your effectively and stands out to those that matter the most.
How can Urban Element help my business with brand designs?
Our branding and design work helps create or strengthen your brand identity, so that it is easily recognisable and stands out to those who matter the most to your business.
Our work includes brand design – from logo through to sales and marketing collateral such as packaging, brochures, events and exhibitions. Consistency is key, so we help create your brand guidelines and full digital assets (typeface, logo, images, colours) and give guidance on how your brand should look offline and online – ensuring the maximum impact for your brand whether your audience is visiting your website or browsing an event.
Get in touch to find out how we can help
What’s your design process?
Our experienced design team can help with brand refreshes or complete rebrands.
We like to dig a little deeper than most, which is why we have developed a reliable process for brand development.
This guarantees that your new brand represents your business and appeals to your customers. Based on detailed consultancy, we’ll create designs that capture the mood of your business and your industry. 4 simple steps to your new brand;
Why not have a chat to us to find out how we can help.
Why do I need a brand identity through visual design?
An impactful brand identity is a critical part of your brand success. It’s not just about a nice logo or a pretty brochure. It’s what your customers think and feel about you when they see your brand.
Your brand needs to be instantly recognisable and reflect your values as an organisation. It needs to work hard across all platforms so that if someone visits your website it compliments your products they have recently bought from a retailer, or your app they have recently opened, or the direct mail you recently sent – all of your marketing collateral needs to feel joined up and have a purpose from a design perspective, otherwise your marketing will always feel one dimensional.
Brand design evolves, what may have been right a few years, or even a few months ago, may not be right now.
Talk to us to find out how we can help.
What are your design services?
An important part of your company’s branding, and offline marketing is printed material. This may take the form of printed brochures, exhibition banners, product guides, leaflets, business stationery, annual reports, or packaging.
Our experienced graphic designers have extensive knowledge of graphic design for print, including expertise in typographical hierarchy and layout. We can assist with all aspects of print design helping you carry a consistent and visually powerful brand message across all of your marketing efforts.
Talk to us to find out how we can help.
Tell more more about User Experience (UX) and how can Urban Element help?
The way that your customers interact with your website can affect their perception of your business. If your site is clunky and hard to navigate that can impact on your brand perception, and may end not only the current visit to your site but future ones too.
Our expert UX team know what makes users tick and how to help them achieve their objectives. Getting this right doesn’t just keep users happy. By improving the flow through your site we can drive sales, enquiries and registrations, supporting your pipeline and boosting revenue.
Contact us to find out how we can help.