Sparkling design and visuals

We don’t just create beautiful brands, we create commercially driven brands.

We breathe purpose into your brand with brilliant design which tells your story and resonates with your audience.

Our commercially astute team bring strategic thinking that gets under the skin of your brand bringing fresh perspective and setting your brand up for the for the future.

Our creative and technical flair can translate your business goals into brilliant brand designs that really work.

From brand architecture through to brand identity, guidelines to tone of voice, we create the building blocks of brilliant brand design that truly resonates with your audience.

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Our clients have seen:

Bring a new lease of life to an aging brand

Develop an existing brand

Appeal to your target market

Reflect goals, products and services

What it does

Commercially driven designs elevate your sales

Good brand designs gets you noticed, brilliant brand design brings your brand to life, building an emotional connection with those who matter the most. Otherwise you are just another brand in a world of competitors – struggling to make your mark.

Brand identities evolve. What was right a few years ago might not be right now.

We dig a little deeper than most and get to the heart of your brand – who you are, what you stand for, what makes you different, and why should people care – in order to create designs that reflect your values and takes your brand to the next level.

What they say

The team at Urban Element were great at bringing together many very different ideas on what the visual identity of the business should or could be, and uniting us around a global option that works well for our existing business and that will serve us well as we grow in the future.

Jennifer Watkiss, Serck Unipart

A strategic process

We employ a thorough strategic process for brand development. This guarantees that your new brand works both as a tool to engage with your ideal clients but as a tool to help you achieve your business objectives.

It all starts with a half day of consultancy in our offices, just outside Oxford, to help us get to grips with your business goals and to understand who your ideal clients are.

Logo design

First impressions are important, and for many potential customers, your logo will provide the initial glimpse of your brand. A company logo is essentially the face of the organisation, and it should tell prospective customers everything they need to know about your business right up front.

Our branding team design logos that support your business goals by effectively engaging with your ideal customer to create brand awareness and to build brand identity and purpose.

Effective brand messaging

Everything your company says should have meaning for your target audience. They should understand clearly how you help them and why they will benefit from buying from you.

There a lot of factors that are wrapped up in brand messaging, including:

  • Value proposition.
  • Key differentiators.
  • Brand principles.
  • Organizational culture.
  • Target audience.
  • Product positioning.

Our team of branding experts works closely with you to create the most effective brand messaging for your marketing campaigns.

What they say

Natasha and her team created us a clean, professional website and assisted us effectively with our brand design helping us to launch our new lettings agency.

Tom Bright, Bright Properties

Brand positioning

Brand positioning is best summed up as how you set yourself apart from the competition. Having a clear brand position differentiates you from others and helps your target audience build empathy with and loyalty for your brand.

Our team of branding experts use a blend of market research and organisational analysis to determine the most effective brand position for your business and develop a strategy to implement that.

Brand voice

Brands are like people – they all have their own unique way of expressing themselves. Understanding what your brand voice is and applying it across all of your marketing touch points builds understanding, empathy and loyalty amongst your target audience.

Our team of branding experts thoroughly analyse your industry, customer base and company culture to determine what the right approach should be. We then help you put that into practice across all of your outward and inward facing communications.

Brand guidelines

Once we’ve helped you define your brand voice, we codify it so every employee and stakeholder understands what your brand position, messaging and tone of voice is and how to implement them. We do this by creating a comprehensive set of brand, or style, guidelines.

Our brand guidelines are much more than the font and colours of your logo. Often referred to as a branding bible, our brand guideline documents create detailed style guides so there’s never any confusion about how to best represent your business. They convey the ‘who’, ‘why’ and ‘what’ of your brand in a way that your wider team can really buy into.

What they say

We've worked with Urban Element for over five years now, and found them to be a very responsive company with impressive design values and an excellent understanding of client requirements.

Special Effect

Get in touch

Find out more about our branding services

We know branding can be daunting but we’re here to help. Tell us about your branding goals by giving us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with our branding specialists.

Frequently asked questions

What does brand design mean?

How can Urban Element help my business with brand designs?

What’s your design process?

Why do I need a brand identity through visual design?

What are your design services?

Tell more more about User Experience (UX) and how can Urban Element help?