Managing your social media channels is time consuming, hard work, and can be frustrating if you don’t get the levels of engagement or reach you may be looking for.
At Urban Element, we take the guess work out of social media, acting as your in-house team to create comprehensive content schedules based on your business goals and then implementing those with seamless posting and engagement.
See Shurtape’s Success Story for an insight into what we do.Contact us
An active presence on social media is a must for most businesses. However, it can be time-consuming and energy-sapping if you don’t know what you’re doing. We specialise in helping businesses get the most out of their social media presence by taking away the hassle of managing your social media accounts and developing content plans that allow for comprehensive posting and engagement.
We work with you to develop an in-depth understanding of your business goals and commercial requirements and then create social media campaigns and content plans that drive positive engagement and conversion rates.
What they say
We started working with Urban Element at the beginning of 2022, when we decided that we needed to work in a more specialised and targeted way on our business Social Media. The team at Urban Element are great to work with, very enthusiastic, always looking at new ideas and challenges, and the results speak for themselves.
Lee Howes, Shurtape
Many businesses approach social media in an ad hoc fashion. Posts tend to happen ‘as and when’ and there can be flurries of activity followed by long periods of silence. At UE, we don’t let that happen to our clients. We create social media strategies that are based on engaging your target audience and driving positive action and conversions. We can do this because our strategies are based on solid research and analysis of your business and market. We take that data and create a real, online presence for your brand that acts with authenticity and gives you a strong voice on social media.
Creative and engaging content is crucial to encouraging positive action. When your audience places a value on the content you share your brand value rockets. With millions of pieces of content being created and shared every day, it is increasingly difficult to stand out from the crowd. With Urban Element as your partner, we will create, curate, and distribute relevant, valuable, and unique content with the goal of driving profit.
We can provide graphics, photography and video as part of your social media management package.
Just how and when your audience receives a message is just as important as the message itself. We identify through research and our own expert knowledge the most appropriate channels, days, and times for your business to post that will garner the best possible ROI. We call it ‘adaptive planning’ because it’s always kept under review to identify minute changes in audience behaviour in order to maximise the opportunities for your brand.
What they say
I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
Ongoing monitoring and evaluation are critical elements of an effective social media strategy. We don’t measure the impact of your social media just for the sake of having metrics. Instead, we measure your social activities so that we can learn what’s successful, what isn’t and how your campaigns can be continuously improved.
We use ongoing analytics and campaign-focused metrics to measure so that we keep up with the pulse of what’s going on with your brand and understand the impact specific campaigns are having.
At Urban Element we never present you with a plan and say ‘that’s it’. Our social media strategies and campaign plans are dynamic documents with regularly scheduled reviews and evaluation points.
It’s a key reason why our clients experience such a positive impact when they chose us as their social media management agency. We constantly watch, listen, evaluate and tweak to ensure each and every campaign gets the biggest bang for your buck.
Good social media management is not an ‘off the shelf’ package. Every client has unique requirements and every target audience has different variables. We know that in order to work, social media plans have to be tailored to suit both the business’s goals and the target audience’s needs.
We take time to understand both factors in depth so that we can create the most effective social media plans and campaigns for you.
What they say
Working with Urban Element over the past few months has been an absolute pleasure. From the initial scoping of the project to our brand new company site going live, they made the process simple and straightforward, providing support at every step. We really appreciated their attention to detail and creative approach as well as the invaluable SEO advice and implementation.
Claire Spooner, Lloyd Worrall
Managing your social media can be daunting but we’re on hand to help. Our team is here to help navigate you to social media success. Give us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with one of our friendly social media team.
Which social media platforms should my brand be present on?
Whatever your business sector you should definitely be on social media. However, the purpose of that social media presence will differ from one company to the next. The key thing is to make sure you’re seen on the platforms where your target audience hang out. Our social media expertise means we can make the right recommendations for your business – whether it’s LinkedIn or TikTok, we know how to create content that engages and drives positive action. When you work with Urban Element we make sure your social media presence reaches the right audience because we take the time to thoroughly understand your business and commercial drivers. We only ever recommend those platforms and activities that will chime most accurately with your target audience.
What sort of content should you post on social media?
The answer to this question depends on what your business does and who the target audience is but there are some broad-brush rules that apply when thinking about content.
The first rule to bear in mind that different types of content work better on different social media platforms. For example, Instagram and Snapchat put a lot of emphasis on strong visual content for a B2C audience whereas LinkedIn updates that are unrelated to the professional life are less well-received. The skill is in marrying up the sort of content different platforms love with the key commercial drivers of your business. That’s where UE excel – we bring expertise in social media management within a commercial context. Not only can we ‘get down with the kids’ on TikTok, we can do it in such a way that helps you achieve your business goals.
What are the best metrics for evaluating success on social media
Having hundreds of thousands of followers might sound like a good measure of success but never mistake quantity for quality when it comes to social media. A much better measure to look at engagement levels amongst your followers and how responsive they are to the creative content you share. At UE we closely monitor engagement levels for our clients and use responsive planning that adapts and responds to the types of content that receive the best engagement. Of course, it doesn’t just stop at engagement. We use positive engagement to drive traffic to your website and convert clicks into customers. We never forget that behind all the creative, brilliant content we create are very real business drivers so our focus is always on securing the best possible conversion rates for your social media management.
What are the common mistakes business make on social media?
The most common mistake businesses make is ‘spamming’. Spamming is pushing out too many posts so that your audience becomes tired of seeing them and either ignores them or unfollows you.
Another common mistake is not taking the time to interact with your audience. Social media is one of the best ways to really engage with your audience and can be a hugely valuable source of customer feedback. However, we do understand that it can be time consuming, especially when it’s not part of your day job! That’s why our social media management services include time to engage and interact with your audience, so you never miss out on building customer loyalty or valuable feedback.