We put power into your website’s capabilities. Our expert team of web developers have been building outstanding, high-performing websites for two decades for businesses across a wide range of industries and sectors, including education, construction, commerce, and the finance sector.
From our base in Oxfordshire, we’ve built major web platforms for clients based across the UK and internationally. They come to Urban Element for two main reasons. Firstly, our reputation for technical delivery, and secondly, our ability to quickly understand their business goals and drivers.Contact us
At Urban Element all of our websites are bespoke. We know that every business is different and that the type of site that will work best for you does not come off a shelf.
We take the time to really understand your business goals and objectives so that we create the most effective website for your business.
From highly complex to the more straightforward, the user experience is at the heart of every website we develop. We work in partnership with you, demystifying the technical and turning your ambitions into beautifully working websites.
What they say
I have worked with Urban Element on 2 website builds and PPC campaigns. Well organised, professional and a good balance of discussion vs recommendation. Not a pushy agency who always think they know best and trying to get more from you. Collaborative, supportive, understated and good value.
Saul Michelson, Grafton Group
Our front-end development team works hand-in-hand with our design and digital team to build a website that delivers a strong user experience. From navigation and functionality to content considerations, our developers will ensure your website generates business and gives visitors an experience that will only leave positive connotations for your brand.
From custom WordPress CMS sites to bespoke development, our team follows all industry standards. We’re committed to developing websites and applications that are search engine friendly, accessible, easy to update, fully responsive, and quick to load.
Our back-end development team expertly integrates your internal and external systems. From databases and CRMs to Stock Control and Booking Systems our team are proficient across the board.
Our back-end developers write code that communicates the database information to the browser (a graphical user interface for displaying HTML files).
WooCommerce is a free plugin that transforms WordPress websites into customisable eCommerce stores.
Our team can help you take either your existing e-commerce site and integrate it into a WordPress site, giving you greater functionality and hands-on management or take your WordPress site and transform it into a 24/7, 365 commerce site that allows your customers to buy from you whenever they want.
What they say
MyStore love the team at Urban Element, always so friendly and have a very quick response time. They also hold seminars to learn about things like Google Analytics and social media, they are always very informative and helpful for the business. Using Urban Element actually has sparked interest and inspired me to learn more about Digital Marketing and website design!
Shannon Oakley, MyStore Self Storage
Websites evolve over time especially with clients managing their own content and adding services and products through their Content Management System. Additionally, no website is ever 100% perfect so it’s vital that you don’t let your visitors slip through the cracks.
Our approach to conversion rate optimisation involves making website improvements based on real usage data. Through A/B testing, heat mapping, and tracking user behaviour, we are able to gather insightful data that allows us to optimise your website that aligns with your goals and provides a greater return on investment.
Find out more about CRO.
Your website will only support your business effectively if it’s up to date, works properly, and is aligned with your business goals. If you have an existing site that needs some love, we can help. Our support packages for new and existing sites will keep your site running as it should. But more than that – our responsive tech team can help with any problems as they arise. We’ll also offer proactive suggestions to improve and optimise your website throughout its life.
Your website is an asset to your business. Like any asset, it needs regular maintenance and refurbishment to keep it operating at optimum efficiency. Our support team can plan a programme of work based on how your site is being used. They’ll take into account your business priorities and best practices in the industry.
If you’re on an ongoing service contract and don’t need any fixes, the money you’ve spent isn’t lost. We’ll put your budget towards proactive changes, helping to keep your website current and providing value for money.
What they say
Moving your website to a new developer is never a decision to take lightly. One of our main reasons was that traffic to our old website was virtually non existent. Urban Element pride themselves on ensuring the content and SEO are targeted to attract the right customers. This has certainly been the case for us and the numbers of contacts we receive through the website has increased dramatically. The whole process from initial design through to implementation was done on time, on budget and with appropriate support and communication. I would, and do, highly recommend them.
Sonia Kearns, Opendoorz
Web development doesn’t have to be a dark cloud looming over you because we’re here to help every step of the way. Get in touch on +44 (0)1993 776 999 or fill in the form below to tell us about your project and web development goals. Our friendly team of experts are happy to help.
How does web development differ from web design?
Web development is the process of building websites and applications for the internet, or for a private network known as an intranet. Web development is not concerned with the design of a website; rather, it’s all about the coding and programming that powers the website’s functionality.
From the most simple, static web pages to social media platforms and apps, from ecommerce websites to content management systems (CMS); all the tools we use via the internet on a daily basis have been built by web developers.
Web development can be broken down into three layers: client-side coding (frontend), server-side coding (backend) and database technology.
How can UE help my business with web development?
We have almost two decades of web development under our belts and have experience in building all manner of sites, from e-commerce to complex back-end stock control, CRMs and booking systems. Our experience and expertise is both broad and deep. Combined with our technical capabilities is our commercial acumen, meaning you get a functional, high performing site that aligns perfectly with your business goals.
What is the difference between front end and back end web development?
Front end development, or client-side scripting, refers to everything that the end user experiences directly. Front-end code executes in a web browser and directly relates to what people see when they visit a website. Things like layout, fonts, colours, menus and contact forms are all driven by the front end.
Back end development, or server-side scripting is all about what goes on behind the scenes. It is responsible for storing and organising data, and ensuring that everything on the client-side runs smoothly.
How does database technology work?
Websites also rely on database technology. The database contains all the files and content that are necessary for a website to function, storing it in such a way that makes it easy to retrieve, organise, edit and save. The database runs on a server, and most websites typically use some form of relational database management system (RDBMS).
Do I need an e-commerce site?
Maybe! For many businesses, e-commerce is an essential part of their business offering but it really depends on your customers buying behaviours, competitors, search volume and ultimately your potential to be successful in selling online. We assess all of this when we start working with you and make recommendations based on your business rather than try and sell you something you don’t need.