Paid Social Media Advertising Services & Marketing Agency
Sail to success with ads that work

Paid social media campaigns that drive conversions

Urban Element’s experience in Social Media Advertising helps reach your business goals while increasing your social presence.

Our process is split into 4 phases:

  • Discovery
  • Creation
  • Management
  • Reporting ROI

Each phase, we will analyse and evolve your ads so you get the most out of your budget.

At UE, our social media advertising service is driven by your business goals and executed by our team of social media experts.

Contact us

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Our clients have seen:


website visits


increased engagement




million impressions

What it does

Social media advertising allows you to target and retarget your ideal customers

Social media advertising gives your business sophisticated targeting capabilities that allow you to raise brand awareness and drive more traffic to your website amongst the target audience groups that make up your ideal customers. You can also retarget people who have visited your website with specific ads or tailored offers that will help drive up conversion rates.

As well as being a cost-effective way to advertise, social media ads are also a great way to build insights into your customers. With sophisticated analytics across the platforms, you get detailed information on how your ads are performing and how they resonate with your target audience.

Our team of social media experts have a track record of creating highly effective social advertising campaigns. Scroll down to find out more about how we do it.

What they say

We started working with Urban Element at the beginning of 2022, when we decided that we needed to work in a more specialised and targeted way on our business Social Media. The team at Urban Element are great to work with, very enthusiastic, always looking at new ideas and challenges, and the results speak for themselves.

Lee Howes, Shurtape

Facebook Advertising

With more than 2.9 billion monthly active users, Facebook is the biggest social media network. However, mastering the art of creating highly effective Facebook ads can be complex. That’s where our team comes in. We create and deliver highly targeted Facebook ads with powerful messaging that drive traffic to your website and convert users into customers.

Instagram Advertising

Instagram is a highly effective platform for companies with eye-catching, visual products or services. Engagement rates tend to be higher on Instagram than on other social media platforms, especially for purchasing purposes. With its links to Facebook, Instagram makes a great two-pronged approach to capture a wider audience. We are experts at creating visually engaging Instagram ads that elevate your brand and inspire action.

LinkedIn Advertising

LinkedIn is the perfect platform for B2B marketing with some outstanding benefits that will help you reach your business objectives. For starters, LinkedIn allows you to target by very exclusive criteria, such as company name or growth rate, job seniority level, and job title, meaning your ads can be highly focused. LinkedIn also has great retargeting options, including lookalike audiences. As well as offering a variety of engaging ad formats, such as Sponsored InMail, spotlight ads, and sponsored content, LinkedIn ads also traditionally generate high-quality leads.

What they say

I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!

Charlotte Whiteley, Oxford Plastics

TikTok Advertising

TikTok has become one of the fastest growing platforms in the last few years with it’s short-form videos and trending sounds. While undercutting its competitors on budget, TikTok allows you maximise your exposure while running your ads.

YouTube Advertising

With 1.7 billion unique monthly users and 9 million hours of video watched every week, YouTube is the second biggest search engine. Your ads have the potential to reach 2.56 billion users. We can advise on what type of content you should be producing to engage best with your target audience. We work with your video content to ensure your ads reach the relevant user using a range of targeting options including, behaviour, interests, remarketing, placements, and keywords.

What they say

Urban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.

Laura Parrí, TJC Group

Get in touch

Find out more about our social media services

Social media advertising can be highly effective but it can also be complex and confusing. Our team is here to help navigate you to social media advertising success. Give us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with one of our friendly social media team.

Frequently asked questions

Why is social media advertising important?

Can social media advertising directly help my business?

How do I determine my target audience?

What are the key components of a great social media ad?

How much budget should I designate to social media advertising?