Paid social media campaigns that drive conversions

Social media advertising may not be necessary for every business but in an increasingly digital world, it is difficult to think of many examples where this is the case. Even if you don’t trade online, social media advertising is a crucial way of raising awareness of your brand and stimulating interest in your products or services. When combined with other digital marketing tactics such as SEO or PPC social media advertising allows your business to saturate the digital world and capture users who are on search engines as well as social media platforms.

In short, yes! Not only is social media advertising a great way to increase brand awareness, website traffic, and conversions, but with the right strategic approach it can a powerful tool to help you crush the digital marketing world and take your business to the next level. The key to success is creating ads that engage your target audience with powerful calls to action using the right blend of advertising channels. That’s where UE come in, we’ve got the social media expertise and the commercial acumen to get your business seen by the right people in the right way.

Understanding your target market is one of the most important factors when it comes to social media advertising. Badly targeted ads will waste your money and your time as they won’t be seen by the people who are most likely to want or need your product or service.

There are three main considerations when defining your target audience for social media ads. The first is the core demographics and geographics. That takes into consideration factors such as age range, income bracket, gender specification, occupation level, geographic location and whether they live in urban, suburban, or rural areas.

The second is their interests. Social media targets specific interests, behaviours, and habits of an audience. By understanding these factors you can hone in on your target market to get the best ad engagement and conversions.

The third element is behavioural habits. This can include everything from shopping habits to political preferences. Understanding these habits enables you to reflect their values in your advertising which makes it more likely they will engage with the ad.

A great social media ad is built on the following five criteria:

1. Realistic goals

Be clear and realistic about what you want to achieve. Our team of experts help you set realistic, achievable goals.

2. A clear understanding of your core audience

Great ads ‘speak’ to the right target audience, creating empathy, brand loyalty and that all important positive action.

3. Budget

Social media ads are a very cost-effective way of reaching your audience but it’s important to make sure your budget matches your goals!

4. High-resolution images and video

Eye-catching images and engaging video are sure fire ways to engage your target audience.

5. On point messaging

Targeted on point messaging combined with a great image or video is the only way to stop the scroll! Use the language and values that your audience will identify with.

Your budget should match your goals for any advertising campaign. Social media advertising is very cost effective compared to other forms of advertising. The best way to approach budget is to get some expert advice. Talking with the social media team at UE will help you understand how much budget you need in order to achieve your goals. It’s also worth bearing in mind when thinking about budget that social media ads often perform best when done hand in hand with SEO and PPC.