With two decades of experience and hundreds of satisfied clients across the UK and internationally, we’ve got the expertise to help your business ride the crest of the social media advertising wave.
From increasing your brand’s online presence with targeted Facebook ads that drive traffic to your website to visually engaging Instagram ads that elevate your brand and inspire action. From highly focused B2B LinkedIn ads that connect with your specific targets to optimising your paid social campaigns with user journey mapping and result analysis that help refine your campaign so you get the most from your investment.
At UE our social media advertising service is driven by your business goals and executed by our team of social media experts.
Social media advertising gives your business sophisticated targeting capabilities that allow you to raise your brand awareness and drive more traffic to your website amongst the target audience groups that make up your ideal customers. You can also retarget those people who have visited your website with specific ads or tailored offers that will help drive up conversion rates.
As well as being a cost-effective way to advertise, social media ads are also a great way to build insights into your customers. With sophisticated analytics across the platforms, you get detailed information on how your ads are performing and how they resonate with your target audience.
Our team of social media experts have a track record of creating highly effective social advertising campaigns. Scroll down to find out more about how we do it.
What they say
Lovely people who really know their stuff. We worked with Urban Element to do a social media audit for us and then deliver training to our marketing team. They are very knowledgeable in the education sector and have really given us some valuable and actionable insights. They are also lovely to work with! We now consider them to be a key strategic partner and I recommend them wholeheartedly.
Kate Jolliffe, Pearson
If you are targeting a B2C audience, you need to have a strong Facebook presence. With more than 1.5 billion daily active users, Facebook is a major part of many people’s lives and it’s a trend that isn’t going to change any time soon. However, mastering the art of creating highly effective Facebook ads can be complex. That’s where our team comes in. The social media boffins at UE create and deliver highly targeted Facebook ads with powerful messaging that drive traffic to your website and convert users into customers.
Instagram has more than 1 billion active users and is one of the leading social media platforms with a diverse community all sharing pictures and short videos. It is a highly effective platform for companies with eye-catching, visual products or services. Engagement rates tend to be higher on Instagram than on other social media platforms, especially for purchasing purposes. As long as your product or service is visually engaging, you could drive purchases that are beneficial for your ROI. With its links to Facebook, Instagram makes a great two-pronged approach to capture as wide an audience as possible. We are experts at creating visually engaging Insta ads that elevate your brand and inspire action.
LinkedIn is the perfect platform for B2B marketing with some outstanding benefits that will help you reach your business objectives. For starters, LinkedIn allows you to target by very exclusive criteria, such as company name or growth rate, job seniority level, and job title, meaning your ads can be highly focused. LinkedIn also has great retargeting options, including lookalike audiences. As well as offering a variety of engaging ad formats, such as Sponsored InMail, spotlight ads, and sponsored content, LinkedIn ads also traditionally generate high-quality leads. Speak to us about creating LinkedIn ads that are highly targeted to your customers, meaning they get the message you want them to hear.
What they say
I have been working with Urban Element for nearly 2 years and I am very happy with the work they have produced on SEO, keyword ranking & tracking, paid LinkedIn campaigns, social media management & written content creation, website development among other things. They bring a structured process to our activities and breakdown costs very clearly. I can definitely recommend UE to businesses who value a digital strategy. I have been particularly impressed with their breadth of knowledge and am confident in their ability to propel us towards achieving our 2020 strategy. Thanks to all the team!
Charlotte Whiteley, Oxford Plastics
Social Campaign Optimisation means using social media as a catalyst to grow your company’s online presence. Not only does it help you get the most from your paid social activity, but it also helps strengthen your brand, generate leads, grow your online visibility, and connect with more of your audience. Effective paid social campaign optimisation helps to build an engagement funnel for your social media activity. It helps connect the dots between different campaigns so that they are all pulling towards the same objectives. We work with our clients to develop campaign journeys and analyse results so that campaigns can be refined to ensure you get the most from your investment.
Our expertise stretches across the full gambit of social media platforms. Whether it’s a business-driven Twitter ad that puts you front and centre of the latest current affairs or a fast-paced video on Snapchat or TikTok to engage a younger demographic or a highly visual, aesthetically driven promoted pin on Pinterest to engage a predominantly female audience, we’ve got the expertise to deliver business success. Our team will advise you on how to craft realistic goals and budgets for each platform as well as creating engaging content that works.
With over a billion users and 9 million hours of video watched every week, YouTube is the second biggest search engine. Add to that the fact that it’s also owned by Google and you have a powerful tool at your business’s fingertips. The first 5 seconds of the advertisement is the most important time to capture the user’s attention to forge a connection. We can advise on what type of content you should be producing to engage best with your target audience and make recommendations from our network of highly skilled videographers. We work with your video content to ensure your ads reach the relevant user using a range of targeting options including, behaviour, interests, remarketing, placements, and keywords.
What they say
Urban Element did a tremendous job to give TJC Group a professional and consistent image from a branding point of view.They have also done a good job in terms of SEO, improving TJC rankings in the UK. UE supports us in design, copywriting and web design too. Nice and supportive staff.
Laura Parrí, TJC Group
Social media advertising can be highly effective but it can also be complex and confusing. Our team is here to help navigate you to social media advertising success. Give us a call on +44 (0) 1993 776 999 or fill in the form below to request further information or to arrange a chat with one of our friendly social media team.
Why is social media advertising important?
Social media advertising may not be necessary for every business but in an increasingly digital world, it is difficult to think of many examples where this is the case. Even if you don’t trade online, social media advertising is a crucial way of raising awareness of your brand and stimulating interest in your products or services. When combined with other digital marketing tactics such as SEO or PPC social media advertising allows your business to saturate the digital world and capture users who are on search engines as well as social media platforms.
Can social media advertising directly help my business?
In short, yes! Not only is social media advertising a great way to increase brand awareness, website traffic, and conversions, but with the right strategic approach it can a powerful tool to help you crush the digital marketing world and take your business to the next level. The key to success is creating ads that engage your target audience with powerful calls to action using the right blend of advertising channels. That’s where UE come in, we’ve got the social media expertise and the commercial acumen to get your business seen by the right people in the right way.
How do I determine my target audience?
Understanding your target market is one of the most important factors when it comes to social media advertising. Badly targeted ads will waste your money and your time as they won’t be seen by the people who are most likely to want or need your product or service.
There are three main considerations when defining your target audience for social media ads. The first is the core demographics and geographics. That takes into consideration factors such as age range, income bracket, gender specification, occupation level, geographic location and whether they live in urban, suburban, or rural areas.
The second is their interests. Social media targets specific interests, behaviours, and habits of an audience. By understanding these factors you can hone in on your target market to get the best ad engagement and conversions.
The third element is behavioural habits. This can include everything from shopping habits to political preferences. Understanding these habits enables you to reflect their values in your advertising which makes it more likely they will engage with the ad.
What are the key components of a great social media ad?
A great social media ad is built on the following five criteria:
Be clear and realistic about what you want to achieve. Our team of experts help you set realistic, achievable goals.
Great ads ‘speak’ to the right target audience, creating empathy, brand loyalty and that all important positive action.
Social media ads are a very cost-effective way of reaching your audience but it’s important to make sure your budget matches your goals!
Eye-catching images and engaging video are sure fire ways to engage your target audience.
Targeted on point messaging combined with a great image or video is the only way to stop the scroll! Use the language and values that your audience will identify with.
How much budget should I designate to social media advertising?
Your budget should match your goals for any advertising campaign. Social media advertising is very cost effective compared to other forms of advertising. The best way to approach budget is to get some expert advice. Talking with the social media team at UE will help you understand how much budget you need in order to achieve your goals. It’s also worth bearing in mind when thinking about budget that social media ads often perform best when done hand in hand with SEO and PPC.