Site Builders vs Bespoke Web Design | Urban Element

Site Builders vs Bespoke Web Design

18/08/2017 | Web Design | 5 minutes

When it comes to your website, how much are you willing to spend? If you haven’t properly thought about the return that an effective website could bring your business, you could be losing out. There are online tools available where you can create your own website for a very low cost, or even for free. These can work for some business, but how do they compete with the bespoke web design services of an agency?

Bespoke website design

Hiring a web design agency to create your site from the ground up based solely on your business needs is a much more thought-out approach. You’ll have an expert (or team of) on your side to make a website that looks and works exactly the way you, and your audience, want it to.

Advantages of bespoke web design

Design choice

You won’t be as restricted with your website’s design. You can alter the navigation, imagery, colour palette and many more things. The design will be key to making your business appear professional and capable. Having it coincide with your business’ tone and existing brand is essential. Most agencies will have designers on hand to make everything look good but also improve the user experience of your website.

SEO advantages

With a bespoke web design project, you can be much more dynamic with your SEO, especially within the coding. Meta data can be added to tell search engines what your website is about. Your site can also be optimised to be make it as fast as possible, which has a positive effect on rankings.

Complete flexibility

You’ve just come up with a great new idea for your business, or taken on a new range of projects. You should be able to call up your web design agency with these ideas and they’ll be able to turn it into something tangible that works for your business and online presence. Getting the website working towards your business goals is key.

Disadvantages of bespoke web design


Custom web design definitely comes with a higher upfront cost. In business more than anything, time is money. A custom build website should require a lot less time and money in the long run. You also won’t be spending the time learning to create a website that you would be using a site builder.

DIY site builders

Online site builders can work well for people that have some technical understanding and don’t need huge amounts of flexibility from their website. They can work will for sites that don’t demand much technicality.

Advantages of DIY site builders

Quick turnaround and low start-up costs

If you have some experience with web development then you can turn a new website around very quickly. DIY site builders use templates and you will just be inputting text and imagery. If you use a free template, you should be able to create a site with no upfront cost. Although, you should keep an eye out for paid extras and exclusive templates.

Disadvantages of DIY site builders

One of many

DIY site builders have some popular templates that are used all over the web. If you’re business is looking to stand out and be unique to your competitors and beyond, a site builder won’t offer you this exclusivity

In addition to this, the advantages of bespoke web design, that we’ve highlighted above, all apply as downfalls in DIY site builders.

If you’re unsure of what will suit your business best, get in touch and we’d be happy to talk you through the options we could offer your business.

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