Due to COVID-19 the entire Urban Element Team will be working remotely.

PPC Agency Oxford

As a marketing channel Pay Per Click, or PPC, has the advantage that it can instantly drive targeted traffic to specific landing pages on your website. A PPC campaign allows you to immediately target your customers by enabling your site to rank well for your chosen keywords in Google or Bing. With a highly targeted campaign and controlled investment, a well structured PPC campaign can significantly increase conversions and sales.

PPC marketing requires careful management, monitoring, competitor analysis and ongoing optimisation. Our team of Google Ads Certified Professionals will work with you to tailor your account, ensuring your campaigns are set up to target the areas of your business that you require return from. We can provide campaign set-up, keyword analysis, ad writing, optimisation, bid management, and reporting.

Creating successful PPC campaigns requires a combination of creativity for your advertising message, an analytical approach to ensure ads are shown to the best audience at the best time, and an understanding of the user journey to direct activity to relevant, converting landing pages. We take time to fully understand your campaign aims up front, allowing us to avoid wasted spend and to create campaigns that fit seamlessly into your wider marketing activities, feeding SEO and UX improvements.

Benefits for your PPC account

  • Increase in conversions and lower cost per conversion
  • Intelligent use of budget in high performing areas
  • Campaigns that run in conjunction with natural SEO and social media campaigns
  • Expand impression share so that you appear more often where it matters
  • More efficient use of your click budget
  • Better results from PPC campaigns by helping you get the fundamentals right - effective landing pages, optimised content and clear call to actions

We’re more than happy to work either as a strategic partner or to directly manage your PPC accounts on a hands on basis. Our management services start from £300 per month.

Our PPC Packages

Standard PPC Management

Suitable for small to medium sized accounts, typically 1-5 campaigns with a click spend from £500 per month.

  • Requirements consultation
  • Optimal account, campaign, and ad group structure
  • Landing page review and recommendations
  • Ad creation and optimisation
  • Conversion tracking set up
  • Bid management across locations, devices & times
  • Split testing
  • Demographic targeting
  • Monthly reporting

Advanced PPC Management

Suitable for larger accounts where numerous campaigns are required to promote larger ranges of services or products. All services included in our Standard offering plus...

  • Remarketing and RLSA
  • Support creating Shopping Ads feeds
  • Display and Shopping Campaigns
  • Graphic design for Display network and Remarketing
  • Landing page optimisation (content)
  • Expansion and growth of accounts
  • Seasonal and range launch strategy
  • Quarterly strategy meetings

Talk to us about our PPC Packages.

The best way for you to find out if we could be the right provider for you is through a face to face meeting. Please call +44 (0) 1993 776 999 or fill in the form to request further information or to arrange a meeting.