As a marketing channel Pay Per Click, or PPC, has the advantage that it can instantly drive targeted traffic to specific landing pages on your website. A PPC campaign allows you to immediately target your customers by enabling your site to rank well for your chosen keywords in Google or Bing. With a highly targeted campaign and controlled investment, a well structured PPC campaign can significantly increase conversions and sales.
PPC marketing requires careful management, monitoring, competitor analysis and ongoing optimisation. Our team of Google Certified Professionals will work with you to tailor your account, ensuring your campaigns are set up to target the areas of your business that you require return from. We can provide campaign set-up, keyword analysis, ad writing, optimisation, bid management, and reporting.
Creating successful PPC campaigns requires a combination of creativity for your advertising message, an analytical approach to ensure ads are shown to the best audience at the best time, and an understanding of the user journey to direct activity to relevant, converting landing pages. We take time to fully understand your campaign aims up front, allowing us to avoid wasted spend and to create campaigns that fit seamlessly into your wider marketing activities, feeding SEO and UX improvements.
We’re more than happy to work either as a strategic partner or to directly manage your PPC accounts on a hands on basis. Our management services start from £300 per month.
If your current AdWords campaign isn't delivering the results it should be, contact us and we can carry out a Google Ads audit. If you are considering launching a Google Ads campaign to support your other marketing efforts contact us to discuss how we can help.