05/01/2017 | SEO & SEM | 5 minutes
Could your website be delivering more? Improving user experience and encouraging conversions is a great place to start.
As a local business, running a single site location, it’s so important to be recognised and marketed well in your catchment area. When it comes to local SEO there’s loads of things you can do to help your customers find you more easily on the internet. In this post, we’ve put together a basic checklist of things you can do to increase your local search engine rankings.
Having an accurate and populated listing on Google is the most important out of all these steps. Include the same NAP (name, address and phone number) as you have on your website and choose one category that best describes your business. Getting into the pack of three on Google Maps for your business type is the absolute ideal.
Covering all your bases is important. You should put your business on secondary search sites like Bing and Yelp and also consider being on Facebook and LinkedIn. More and more people are using social media to find local business – just bear your audience in mind.
Citations are a really important factor considered in ranking algorithms. Having mentions of your business’ NAP listed on well-established and well-indexed directories, even if there’s not a direct link, will validate your business’ relevance to search engines.
Reviews can help you stand out in the search results. Having more reviews on Google My Business could be the difference between customers choosing your website over a competitor’s.
For a local business having your address on your website is essential. We suggest having an individual contact page with all your relevant information; address, phone number, email and opening times. Having your address in your footer is a good idea as your location will be visible on all pages.
Adding schema markup to your site is a way to ensure that search engines know your business’ vital information; it’s like a virtual business card for search engines.
External linking isn’t essential but it is a big bonus for local SEO. Reaching out to organisations, communities or businesses to gain links from their respected sites can give a real boost to your own site’s authority. Schools, government organisations and popular local sites are going to be the most beneficial links for you.
Test your website’s loading speed. A study found that 40% of users will abandon a site if it takes more than 3 seconds to load. As such a prolific factor, Google adjusted its algorithm accordingly.
In 2015 Google decided to make mobile friendliness a considerable factor in its algorithm. For this reason, it’s essential for your local business website to be mobile responsive.
If you’re in need of some support with local SEO, get in touch today to speak to our digital marketing lead, Matt Gilbert.