22/11/2016 | Digital Marketing | 5 minutes
301 million monthly users, 77% of which admit to feeling more positive about a brand when their tweet has been responded to. And, 80% of Twitter users have mentioned a brand in their tweets. The point being? Your business should probably give social media marketing, and specifically Twitter, a go.
It’s 7 times easier to gain new business from an existing customer than it is to attract new customers. By targeting current and recent customers you are more likely to see results faster. Targeting current clients with offers will also increase brand loyalty.
Twitter can be used in a variety of ways and for a range of reasons, most commonly:
First impressions are everything for brands online, so it’s important to get it right. Selecting a handle is the first thing you’ll be asked to do; you
need to make sure it’s representative of your brand and that it is easily searchable.
E.g. @UrbanElementWeb instead of @pinkpanda_89
Branding your profile is also key. Make sure that you have a profile picture and banner that represents your brand, as well as choosing an appropriate colour scheme. Populate your bio with a very brief description of your company, your location and URL, so customers have all your relevant information.
Follow users that are relevant to your specific industry; locally, nationally, and if necessary, globally. Following primary influencers and competitors is a great way to keep up with what’s happening in your industry.
How you tweet depends on what you’re trying to achieve with each specific post. But, where appropriate you can use relevant hashtags. Creating engaging content is crucial. In order to do so, you should use video or imagery to increase engagement. Buffer found that tweets with images receive 150% more retweets than those without imagery.
Consistency on Twitter is essential, especially for brands. There’s a fine line between posting too much and too little so finding the happy medium is a necessity. 17.9% of people admit to unfollowing brands because they have been too quiet and 34.9% of users unfollow brands for tweeting too much. Using scheduling tools like Hootsuite or TweetDeck allows you to schedule posts in advance to ensure that activity on your account stays productive when you’re unable to tweet.
If you’re looking for a bit of help with your social media strategy, then please get in touch today. We’d be happy to have an informal chat on how we can help your business use Twitter to leverage sales and growth.