05/06/2015 | Design & UX | 10 minutes
Why is a ‘User Centric’ approach at the heart of successful growth for the Professional Sector? The integration of the Internet into our daily lives has opened up market places across the business landscape, and has dramatically changed how we source both products and services. Along with consumer goods, businesses and customers are increasingly using the Internet to find and research information offered by the professional sectors.
They’re not only looking for businesses and organisation that will meet their requirements, but also that they can trust and connect with. But times are changing and customers have diverged from once sourcing and using a professional service for years thereafter, to ‘shopping around’.
Professional sectors are gradually recognising the value in adopting more comprehensive, all-embracing marketing strategies. And with this the development of a strong online presence which should support a user centric website.
Traditional marketing methods through means of networking; relying on business from word of mouth; direct mail; print; placing a poster board in a busy town centre do have value but should no longer make up the sole elements of the marketing plan. Why?...
Professional Sectors such as accounting, finance and legal are becoming crowded and competitive. Rather than lag behind, you need to become a leader and reach out to your target audience, become consumer-centric and combine practice of both traditional and digital marketing.
Utilising digital marketing provides businesses the opportunity to interact, engage and build relationships with customers at their convenience. It allows them to measure those interactions and make informed, intelligent decisions on strategy. Putting your target audience first and implementing this in your website and marketing strategy, will create a profitable customer experience that fits both you and your customer.
The challenge is getting businesses to see the value in all the above. Whether you’re a traditionalist or whether you may find digital daunting, your marketing strategy does not have to be a complete overhaul.
Digital marketing gives you a reach that traditional marketing can’t. Embrace a selection of traditional marketing collateral: cold calling, networking, business cards, billboards, print ads, posters and combine with an online presence. This holistic approach will drive people back to your website and push forwards your conversions both online and offline.