How Oxford Plastics are making the most out of their need for a new website

DIGITAL MARKETING

When they first came to us, Oxford Plastics were already well into a website redevelopment project. They were keen to bring us on board to ensure that they could get the very most, both from user experience and from Search Engine positioning when launching their new site. Our consultancy process helped to direct their web project, ensure that the new site was as positive a step forward as possible, and would support their business goals more directly. Oxford Plastics are continuing to reap the rewards from this planning with ongoing marketing to further increase the return and value invested in the rebuilt site.

+18% SITE VISITS WITHIN FIRST 4 MONTHS OF SEO

+11% SEARCH VISIBILITY ON GOOGLE

+1200% INCREASE IN LINKEDIN FOLLOWERS

From website refresh to strategic redevelopment

Oxford Plastics' website project had begun as a simple refresh. With the engagement of a new, full time marketing manager they felt that there was increased value and opportunity in taking a more strategic approach.

We took Oxford Plastics through our consultancy process, establishing how their digital strategy could complement their overall business strategy. We helped them with goal setting for the new site, developing achievable, measurable targets that would help them gauge success.

Mission...

To take the opportunities presented with a refreshed website from “just an updated look” to an integral part of Oxford Plastics marketing toolset.

Taking the time to understand their business

Through our discovery meetings we spoke with staff from key business areas. This helped us to understand how they work, the company's ambitions and who their key audiences are. We used this knowledge to check and evaluate all of our recommendations. Keyword research and SEO strategy was a key part of this project. Having a deep understanding of the business was crucial to this – helping us to target the right products at the right people.

Comprehensive audits and detailed recommendations

Our consultation provides real actionable outputs. For Oxford Plastics this meant a series of detailed audits. Using the information we had gathered during the discovery phase we audited their development site. We assessed key areas of the site against their business objectives, feeding back on what worked well and where improvements could be made.

Our audits reviewed the SEO and content of the site in detail. This helped Oxford Plastics to make informed decisions and changes that would improve the performance of their site from day 1 of launch.

Building on the successful launch with a targeted marketing campaign

The new site was launched in multiple languages and territories, giving Oxford Plastics a great new tool in their arsenal. Oxford Plastics have ambitions to grow the business further across the globe, and to increase exposure of their custom moulding service. The updated sites were just the first step in this part of that journey. We worked with Oxford Plastics’ marketing manager to develop a structured marketing plan that mapped out the next 12 months of content strategy, search engine promotion, and social media exposure. With extensive global marketing requirements, it was important to Oxford Plastics to work with a partner that understood the company strategy whilst being a resource that could work in tandem with their own internal marketing efforts.

A partnership that complimented the internal marketing team

Marketing for Oxford Plastics’ global presence requires a balance of in house expertise and a trusted outsourced partner

Promoting innovative new products through LinkedIn

As a market leader in innovation, Oxford Plastics are continually developing and improving their safety products. Many of those products you will see by just taking a walk down any busy high street. When new products are developed its important that the right companies and organisations are made aware. A high percentage of this target audience is active on LinkedIn. We’ve worked with Oxford Plastics to develop a series of focussed product launch campaigns over LinkedIn. These paid campaigns have reached exactly the right individuals, at the right time, and with the right message. Having this ability to laser guide efforts continues to bear fruit today, with new launches no longer needing a blanket marketing approach.